对电视“国学热”及其传播效果的思考

发布时间：2018-01-05 12:19

本文关键词：对电视“国学热”及其传播效果的思考　出处：《中国广播电视学刊》2017年08期 　论文类型：期刊论文

【摘要】：国学作为中华传统文化,是民族的灵魂。近年来,国学热持续升温,电视文化讲坛受到追捧。电视作为具有强大社会影响力的大众传媒,在"国学热"大潮中扮演了弄潮人角色。面对电视节目娱乐过度、"娱乐至死"的倾向,《朗读者》《见字如面》《汉字英雄》《中国汉字听写大会》《中华好诗词》等一批热播的电视国学栏目,成为医治泛娱乐化媒介市场的一剂良药。本文试图从传播学角度,以传播行为所产生的有效结果为视角,通过传者即电视媒介及从业人员与受者即媒介受众及传受双方的认知互动关系考量,分别从弘扬国学文化、引导社会正能量、坚持以人为本、突破单调的制作模式、创新表现思路、增强文化自信等方面进行了分析和思考。
[Abstract]:As the traditional Chinese culture, Chinese culture is the soul of the nation. In recent years, the fever of Chinese culture has been heated up, and television culture forum has been sought after. Television is a mass media with strong social influence. He played the role of tide maker in the tide of "Chinese learning fever". In the face of excessive entertainment of television programs, "entertainment to death" tendency. Chinese characters Heroes, Chinese characters dictation Conference, Chinese good Poems, and other popular TV Chinese studies programs. It is a good medicine to cure the pan-entertainment media market. From the perspective of communication, this paper attempts to take the effective result of communication behavior as the perspective. Through the consideration of the cognitive interaction between the communicator and the TV media and the receiver, namely, the media audience and the receiver, we should carry forward the culture of Chinese culture, guide the positive energy of the society, and adhere to the people-oriented approach. Breaking through the monotonous production mode, innovating the thinking of expression, strengthening cultural confidence and other aspects of analysis and thinking.
【作者单位】：山西戏剧职业学院;
【分类号】：G222
【正文快照】： 长期以来,传受双方的关系不断变化,作为信息发布、引导者的媒介及媒介人员与信息接受者的受众间处于一种缺乏共通频率的脱节状态,以至于我国电视文化类栏目曾经出现了“叫好不叫座”的困境,但随着《朗读者》《见字如面》《汉字英雄》《中国汉字听写大会》《中华好诗词》等一批

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