国内原创文化真人秀节目构建的认同研究

发布时间：2018-01-06 11:37

本文关键词：国内原创文化真人秀节目构建的认同研究　出处：《扬州大学》2017年硕士论文　论文类型：学位论文

【摘要】：本文以原创文化真人秀节目为研究对象,结合认同理论探索2013年以来我国原创文化真人秀节目建构的政治认同、文化认同、市场认同以及如何获得更广泛的国际认同。绪论明确了研究背景及研究意义,确立了研究对象和研究内容、研究思路和研究方法。本文所指的原创文化真人秀节目特指在中国大陆自2013年以来在央视及省级卫视播出的以《中国汉字听写大会》《传承者》《中国诗词大会》为代表,以我国传统文化为节目内核、以弘扬中国传统文化为节目宗旨的原创文化真人秀节目。第一章主要论述真人秀节目在我国由模仿兴起、版权引进、海外模式本土化到自主原创的发展过程。梳理了原创文化真人秀节目兴起并经历了发展、回落、升温逐渐成为现象级节目的过程,呈现出弘扬传统文化、节目模式多元、制播平台分布广泛等特点。第二章通过论述文艺与政治的关系的流变,解读习近平自十八大以来的相关讲话和政策中的文艺思想,分析原创文化真人秀节目通过体现“中国精神”、坚持以人民为中心的创作导向和坚持做“无愧于时代的作品”建构了政治认同。第三章梳理了近代以来我国文化认同的历史脉络,发现在向西方学习的过程中我国文化的自觉性和自主性逐步丧失。而全球化和大众传媒的冲击又使我国文化出现认同危机,进而需要重塑文化认同。原创文化真人秀节目通过对汉字、成语、诗词、非物质文化遗产等传统文化以及这些文化形式背后所蕴含的中华文化价值观的呈现,建构了对传统文化的认同。第四章主要论述由于新媒体的冲击和电视媒体的原创力不足等原因,导致观众对电视媒体的认同感降低,观众对电视的原创力失去信心。在文化产品市场化的背景下,大量的海外版权引进节目和娱乐节目泛滥,挤占了原创文化节目的发展空间。原创文化真人秀节目坚持“受众导向”的原则,将传统文化内容与真人秀的节目形式相结合、引进季播概念、实现台网联动、多屏互动等传播模式,自节目开播以来,在取得高收视率的同时也在观众和业界赢得了好口碑,建构了广泛的市场认同。第五章主要论述全球化传播过程中的失衡和文化帝国主义对我国文化安全的威胁,阐述提高文化软实力和建构文化的国际认同的重要性。通过对韩国真人秀节目在我国建构认同的经验借鉴,从政府顶层设计、传播内容、传播地域、传播渠道等方面对我国原创文化真人秀节目如何实现对外传播,进而为建构更广泛的国际认同提出建议。
[Abstract]:This paper takes the original cultural reality show as the research object and explores the political identity and cultural identity of the construction of the original cultural reality show since 2013 with the theory of identity. The introduction clarifies the research background and significance, and establishes the research object and research content. Research ideas and methods. The original cultural reality TV program referred to in this paper specifically refers to the "Chinese character dictation Conference" "the inheritor" broadcast on CCTV and provincial satellite TV stations in mainland China since 2013. "the inheritor" "Chinese Poetry" The word "General Assembly" is the representative. Taking Chinese traditional culture as the core of the program and promoting the Chinese traditional culture as the program purpose of the original cultural reality show. The first chapter mainly discusses the rise of reality show in our country by imitation copyright introduction. The overseas mode localization to the independent original development process. Combed the original culture reality show rise and experienced the development, fell back, heats up gradually becomes the phenomenon level program process, presents carries forward the traditional culture. The second chapter discusses the evolution of the relationship between literature and art and politics, and interprets Xi Jinping's literary and artistic thoughts in his speeches and policies since the 18 Congress. Analysis of the original culture of reality TV shows through the embodiment of the "spirit of China." The third chapter combs the historical context of Chinese cultural identity since modern times by insisting on the people as the center of creation and doing "works worthy of the times" to construct political identity. It is found that in the process of learning from the West, the consciousness and autonomy of Chinese culture are gradually lost, and the globalization and the impact of mass media make the culture of our country appear identity crisis. The original cultural reality TV program through the Chinese characters, idioms, poems, intangible cultural heritage and other traditional culture and these cultural forms behind the Chinese cultural values of the presentation. Chapter 4th mainly discusses the impact of new media and the lack of originality of TV media, which leads to the decrease of audience's sense of identity to TV media. The audience lost confidence in the originality of television. In the context of the marketization of cultural products, a large number of overseas copyright introduced programs and entertainment programs flooding. The original cultural reality show adheres to the principle of "audience orientation", combines the traditional cultural content with the program form of reality show, introduces the concept of season broadcasting, and realizes the linkage of station and network. Multi-screen interaction and other modes of communication, since the start of the program, in the high ratings, but also in the audience and the industry has won a good reputation. Chapter 5th mainly discusses the imbalance in the process of globalization and the threat of cultural imperialism to China's cultural security. This paper expounds the importance of improving the soft power of culture and constructing the international identity of culture. Through the experience of Korean reality TV programs in constructing identity in our country, it designs, disseminates the content and spreads the region from the top level of the government. Communication channels and other aspects of our original cultural reality show how to achieve external dissemination, and then for the construction of a broader international identity.
【学位授予单位】：扬州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222

【参考文献】