区域形象:西方媒体的报道与我们的建构策略——以河南省为例

发布时间：2018-01-10 04:11

本文关键词：区域形象:西方媒体的报道与我们的建构策略——以河南省为例　出处：《郑州大学学报(哲学社会科学版)》2017年02期 　论文类型：期刊论文

【摘要】：媒介拟态环境对区域形象进行建构,对地区的发展有重要影响。采用内容分析法研究近几年西方媒体涉华报道中的区域形象,可以发现河南省的区域形象具有复杂性、多元性且不均衡等特征;消息报道居多,深度报道较少且大多数为负面。西方媒体处于主导地位,而河南经常处于失声状态。作为所在区域形象传播的管理者主体,建构良好的区域形象,地方政府应把国际舆论环境纳入区域治理的视野,并进一步加强所管辖区域范围的城市建设和创新社会治理方式;要善用新媒体来积极设置议题,增强公共外交的社群传播效果;在政府引导下积极促成官方与民间立体化的传播机制来建构和塑造区域形象。
[Abstract]:The media pseudo environment constructs the regional image and has an important influence on the development of the region. The content analysis method is used to study the regional image in the western media covering China in recent years. It can be found that the regional image of Henan Province has the characteristics of complexity, diversity and imbalance. The western media is dominant, while Henan is often in the state of silence. As the main body of the image communication in the region. To construct a good regional image, the local government should bring the international public opinion environment into the vision of regional governance, and further strengthen the urban construction and innovation of social governance in the scope of the region under its jurisdiction; We should make good use of the new media to actively set the topic and enhance the community communication effect of public diplomacy. Under the guidance of the government, the three-dimensional communication mechanism of government and folk should be actively promoted to construct and shape the regional image.
【作者单位】：郑州大学新闻与传播学院;
【分类号】：G219.15
【正文快照】： 区域形象是受众对某一地区所形成的符号化的、稳定性的刻板印象,良好的区域形象可以增强这一地区的核心竞争力。目前有不少国内外学者关注中国及北京、上海、广州等一线城市在国际媒体中的形象塑造,还有一些是有关中国城市在国内媒体中形象的研究。但是,关于中国一些区域在国

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