批判与破解:对移动直播的理性反思与深度追问

发布时间：2018-01-10 14:10

本文关键词：批判与破解:对移动直播的理性反思与深度追问　出处：《山西大学学报(哲学社会科学版)》2017年04期 　论文类型：期刊论文

【摘要】：直播使信息产生、传播、消费一体化,正在改变人们的生活方式和生存状态,也必将催生全新的传媒观察和研究视角。随着流量由PC端向移动端大量转移,直播作为互动和分享的社交新手段引发全民追捧,互联网巨头和名人的深度介入,引领了网民的心理与文化需求。移动直播成为多平台一体化发展的先行者,由野蛮生长向政府多维监管渐趋转变,"直播+"的模式价值逐步凸显。移动直播的发展过程中存在着内容失范、两极分化、创新不足、盈利模式固化等问题。在尊重网络话语体系和规律的同时,要重视对直播领域意识形态的领导、监管与自律结合强化行业治理、利用产业政策补齐运营短板、打造稀缺性内容创建用户忠诚度、跨平台深度融合发展等政策和举措。
[Abstract]:Direct broadcast makes information production, dissemination, consumption integration, is changing people's way of life and living state, but also will give birth to a new media observation and research perspective. Live broadcast, as a new social means of interaction and sharing, is popular with all the people, and the deep involvement of Internet giants and celebrities leads to the psychological and cultural needs of netizens. Mobile live broadcast has become a pioneer in the integrated development of multi-platform. From savage growth to government multi-dimensional supervision, the model value of "live broadcast" gradually highlights. In the development process of mobile broadcast, there are some problems, such as content anomie, polarization, and insufficient innovation. While respecting the network discourse system and law, we should pay attention to the ideological leadership in the field of direct broadcast, strengthen the industry governance by combining supervision and self-discipline, and make use of the industrial policy to make up for the short board of operation. Create rare content to create user loyalty, cross-platform deep integration and development policies and initiatives.
【作者单位】：南昌大学新闻与传播学院;
【基金】：国家社科基金项目“我国新媒体视频监管体制创新研究”(15BXW085)
【分类号】：G206
【正文快照】： “移动视频直播主要指用户通过移动端进行制作或观看直播视频,其中包括通过PC端进行视频直播,而观看者通过移动端进行观看,或制作者通过移动端进行视频直播而观看者通过PC端进行观看等。主要表现形式大多为移动视频直播平台在移动端APP为用户提供服务。”[1]2016年,大量流量从

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