数字化时代VR新闻的视觉传播研究

发布时间：2018-01-11 19:05

本文关键词：数字化时代VR新闻的视觉传播研究　出处：《郑州大学》2017年硕士论文　论文类型：学位论文

【摘要】：数字化是信息社会的技术基础,数字化技术正在引发一场较广范围的媒介革命。作为数字化时代的产物,VR(Virtual Reality,即虚拟现实)正在以出人意料的速度影响着人们的生产、生活。VR技术不仅仅是为新闻行业的发展而提供的一项新技术,更是一种打破传统新闻的视觉传受模式而建立起来新视野、新未来、新平台。2016年作为“VR开启元年”,VR新闻便如雨后春笋般地出现,信息的视觉传播形式也趋于多元化,在这样的情况下对VR新闻视觉传播的研究显得尤为重要。文章从视觉传播角度对VR新闻这一新兴的媒介形式进行研究:第一,分别对VR新闻和VR视觉传播的概念界定与发展概况进行阐述;第二,结合经典案例,并与传统媒体相比较,从视听空间、表现形态、传受主体等方面系统归纳了VR新闻视觉传播的的特征;第三,重点研究VR新闻视觉传播的应用现状,选取2016-2017年全国“两会”报道中12家媒体的VR新闻作品,从传播的内容和形式对VR新闻视觉传播的现状进行剖析,并针对用户体验的满意度展开调查;第四,通过对应用现状的分析,发掘VR新闻在视觉传播过程中存在的问题,并从“3T”角度技术(Technology)、内容(Theme)、真实性(Truth)等三方面进行总结,最后根据以上问题提出了一些改进建议。在研究方法上,本文采用内容分析法、问卷调查法和访谈法相结合的方法。从内容分析出发,将全国“两会”中不同类型的12家媒体的187个VR新闻作品进行分析。同时,采访全国“两会”中使用VR技术的光明网多媒体制播室副主编逯成业、新华网VR/AR频道编辑许楠、澎湃新闻记者张炎良等一线媒体人,并且通过问卷调查与用户访谈的方式,对VR新闻视觉传播的应用现状及问题进行分析。此外,本文运用格式塔视觉理论、鲍德里亚的“拟像理论”等来论证观点。通过研究方法和理论的运用,可以增强论点的可信度,使其更丰富充实、有理有据。希望本文的研究发现可以帮助其他研究者进一步探讨VR新闻的视觉传播,使VR技术能够更好地为日后的新闻业服务。
[Abstract]:Digitization is the technical foundation of the information society. Digital technology is triggering a wide range of media revolution. As a product of the digital age, digital technology is a virtual Reality. Virtual reality) is affecting people's production at an unexpected rate. Life. VR technology is not just a new technology for the development of the news industry. It is also a new vision, a new future, a new platform to break the traditional news visual transmission mode. 2016 as the "VR opening year" VR news has been springing up like a spring rain. The visual communication forms of information also tend to be diversified. In this case, the study of VR news visual communication is particularly important. This paper studies VR news as a new media form from the perspective of visual communication: first. The definition and development of VR news and VR visual communication are expounded respectively. Secondly, combining with classic cases and comparing with traditional media, this paper systematically sums up the characteristics of VR news visual communication from the aspects of audio-visual space, performance form, subject of transmission and so on. Third, focus on the application of VR news visual communication status, select the 2016-2017 "two sessions" reports of 12 media VR news works. This paper analyzes the present situation of VR news visual communication from the content and form of communication, and investigates the satisfaction degree of user experience. 4th, through the analysis of the current situation of application, explore the problems of VR news in the process of visual communication, and from the "3T" point of view, the technology of technology, content of theme. Finally, some improvement suggestions are put forward according to the above problems. In the research method, this paper adopts the content analysis method. From the content analysis, 187 VR news works of 12 different types of media in the "two sessions" are analyzed. He interviewed Lu, deputy editor of the Guangming Network Multimedia Studio, which used VR technology in the "two sessions," Xu Nan, editor of Xinhua's VR/AR channel, and Zhang Yanliang, a front-line media reporter. And through questionnaires and user interviews, the application of VR news visual communication status and problems are analyzed. In addition, this paper uses Gestalt vision theory. Baudrillard's "simulacra theory" proves the viewpoint. Through the research method and the application of the theory, it can enhance the credibility of the argument and make it more abundant and substantial. It is hoped that the findings of this paper can help other researchers to further explore the visual transmission of VR news, so that VR technology can better serve the news industry in the future.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G210.7

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