乐视体育直播平台特点及发展路径研究

发布时间：2018-01-12 01:21

本文关键词：乐视体育直播平台特点及发展路径研究　出处：《西安体育学院》2017年硕士论文　论文类型：学位论文

【摘要】：在日新月异的网络发展环境中,乐视体育作为一家专业体育赛事直播平台,于2014年从乐视网独立出来,经过了3年的迅速发展,已经成为国内拥有体育赛事版权最多的直播平台,并与旗下的章鱼TV一起推进HULU模式与UGC模式的共同发展。可以说乐视拥有的版权资源以及平台资源使其在互联网体育产业中的实力不容忽视。面对如此繁多的体育网站以及如此复杂的网络环境,乐视体育这个迅速崛起的平台为什么能够脱颖而出?在发展的过程中又面临怎样的问题与挑战?本篇论文运用文献资料法、逻辑分析法与个案研究法,以乐视体育为研究对象,从乐视体育的特点这一角度进行全面分析,并提出乐视现阶段存在的问题,针对问题提出合理可行的发展路径,同时寻找乐视体育对于国内体育网络视频直播平台的借鉴意义,对于我国体育网络视频直播平台发展方向提出建议,助力于新媒体时代下我国网络体育视频直播平台健康稳定的发展。研究结果如下:乐视体育作为一家新兴的体育网络视频直播平台,其在直播内容、直播形式、直播技术以及产业链模式等方面都有独到之处。直播内容方面,乐视体育注重版权的扩张以及小众领域的开发,并利用优质的赛事资源以及优质体育明星打造自制节目;直播形式方面,乐视的HULU模式和章鱼TV的UGC模式在受众人群,传播方式方面形成互补;直播技术方面,重视直播技术的革新,重视发展观看平台的多样性;经营方式方面,通过自主研发体育赛事IP来降低对购买版权的依赖度,通过与不同领域企业的合作扩大影响力,由内容平台转向全产业链模式。乐视体育面临的问题主要集中在体育主播质量、网络暴力、版权、盈利、运营等方面,本文结合这些问题给出乐视体育的发展路径为:做好“把关人”,提升直播技术、加强体育直播的娱乐化和互动化、体育赛事版权引进竞合策略、逐步完善收费模式、结合自身特点使平台盈利模式多元化、政府购买体育产品及活动、互联网法律法规的完善以及相关职能部门加强网络监管力度。
[Abstract]:In the rapid development of the network environment, Leeco Sports as a professional sports event broadcast platform, in 2014 from the Le Vision network independence, after three years of rapid development. Has become the most copyrighted domestic sports broadcast platform. And together with its octopus TV to promote the HULU model and UGC model common development. It can be said that Letv has copyright resources and platform resources to make its strength in the Internet sports industry can not be ignored. So many sports websites and such a complex network environment. Why did Letv Sports, a rapidly rising platform, stand out? What are the problems and challenges in the process of development? This paper uses the method of literature, logic analysis and case study, taking Letv Sports as the research object, from the perspective of the characteristics of Letv sports, and puts forward the existing problems of Letv at the present stage. In order to solve the problem, this paper puts forward a reasonable and feasible way of development, at the same time looking for the reference meaning of Letv Sports for the domestic sports network video broadcasting platform, and puts forward some suggestions for the development direction of the sports network video broadcasting platform of our country. The research results are as follows: Letv Sports as a new sports network video broadcasting platform, its live content, live form. Live broadcast technology and industrial chain model are unique. Live broadcast content, Letv Sports focus on the expansion of copyright and the development of niche areas. And the use of high-quality sports resources and high-quality sports stars to create homemade programs; In the aspect of direct broadcast, the HULU mode of Le Vision and the UGC mode of octopus TV are complementary to each other in the audience and communication mode. In the aspect of live broadcasting technology, we should pay attention to the innovation of direct broadcasting technology and the diversity of platform from the viewpoint of development. In terms of business mode, we can reduce the dependence on the purchase of copyright through independent research and development of sports event IP, and expand our influence through cooperation with enterprises in different fields. From the content platform to the model of the whole industry chain. The problems Letv Sports faces mainly focus on the quality of sports anchorages, network violence, copyright, profit, operation and so on. Based on these problems, this paper gives the development path of Letv Sports: to do a good job of "gatekeeper", to improve the technology of live broadcasting, to strengthen the entertainment and interaction of live sports, and to introduce competition strategy of sports competition copyright. Gradually improve the charging model, combining with its own characteristics to make the platform profit model diversification, the government purchases sports products and activities, the improvement of Internet laws and regulations and related functional departments to strengthen the network supervision.
【学位授予单位】：西安体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G80-05;G206

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