《人民日报》中CBA外援“他者”形象的建构与演变

发布时间：2018-01-15 06:32

本文关键词：《人民日报》中CBA外援“他者”形象的建构与演变　出处：《北京体育大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着全球化趋势的发展,文化身份问题愈发成为研究讨论的焦点。篮球恰恰属于全人类,跨文化的外援问题就是其中代表。CBA,即中国男子篮球职业联赛(China Basketball Association),作为中国最高等级的篮球联赛,1995年伴随中国篮球职业化改革成立,2005年正式更名,发展至今已成为亚洲第一篮球联赛,有着广大球迷群体和国际影响力。而在CBA联赛中,具有特殊身份和地位的外援发挥了举足轻重的作用。CBA的外援历年来整体质量稳步提升,成为联赛的重要组成部分。《人民日报》作为中国共产党中央委员会的机关报,有着独特的权威性、影响力和政治地位。它还是最早开始报道CBA外援的中国媒体之一,经历了 CBA从萌芽起步到发展成熟的过程,相对于一些体育专业媒体政治性更强,对国内体育的发展给予了更多关注。本研究以1995年到2016年《人民日报》对CBA外援的报道为研究对象,在对样本进行统计和话语分析的基础上,结合历史背景,选择从"他者"的理论视角对建构出来的CBA外援形象进行对照性地研究,以更好地认识自我,为中国篮球和媒体发展、文化认同和跨文化研究等提供历史的参考借鉴。研究发现,随着联赛规模水平的提升,市场化、职业化发展及外援政策的开放调整,《人民日报》对CBA外援的的关注度呈上升态势,对其的称谓、报道主题、态度有所不同,建构的"他者"形象也经历了四个阶段的变迁:1995-2002年,为配角的参与者形象;2003-2008年,为争议的雇佣军形象;2009-2012年,为大牌的救世主形象;2013-2016年,为多元的职业化形象。总体而言,《人民日报》越来越注重外援个性文化的交流融入与外援使用的理性思考。这样的变化正与本土的"我"的国际化发展相一致,呈现出彼此互动影响、东西方文化学习交融的关系。
[Abstract]:With the development of globalization, the issue of cultural identity has become the focus of research and discussion. Basketball belongs to all mankind, and the cross-cultural foreign aid is the representative of CBA. China Basketball Association, as the highest level of basketball league in China, is known as the Chinese Men's Basketball Professional League. In 1995, with the establishment of China's basketball professionalization reform, 2005 officially renamed, has become the first Asian Basketball League, with a large number of fans and international influence. But in the CBA league. Foreign aid with special status and status has played an important role. The overall quality of CBA has steadily improved over the years. As an important part of the league, People's Daily, as the organ of the CPC Central Committee, has a unique authority. Influence and political status. It is also the first to report the CBA foreign aid one of the Chinese media, experienced the CBA from the beginning to the development of the process of maturity, compared with some sports professional media is more political. More attention has been paid to the development of domestic sports. This study takes the CBA foreign aid report from 1995 to 2016 as the research object, based on the statistical and discourse analysis of the samples. According to the historical background, the author chooses to make a comparative study of the CBA foreign aid image from the perspective of "the other" in order to better understand himself and develop the Chinese basketball and media. Cultural identity and cross-cultural research to provide historical reference. The study found that with the promotion of the scale of the league, marketization, professional development and foreign aid policy open adjustment. People's Daily's attention to the CBA foreign aid is on the rise, the title, the report theme, the attitude is different. The constructed "other" image has also undergone four stages of changes: 1995-2002, the image of the supporting actor; 2003-2008, as a controversial mercenary image; 2009-2012, as a major savior image; 2013-2016, a pluralistic professional image. Overall. People's Daily pays more and more attention to the exchange of foreign individual culture and rational thinking about the use of foreign aid. Such changes are in line with the internationalization of the local "I" and show interaction with each other. The relationship between East and West Culture Learning.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G841;G212

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