传播权利的转移与互联网公共领域的“再封建化”——脸谱网进军新闻业的思考

发布时间：2018-01-18 10:38

本文关键词：传播权利的转移与互联网公共领域的“再封建化”——脸谱网进军新闻业的思考　出处：《新闻记者》2017年01期 　论文类型：期刊论文

【摘要】：作为全球规模最大的社交平台,脸谱网近年来将触角伸向新闻业,通过推出"即时文汇"(Instant Article)、"通告"(Notify)和"讯号"(Signal)等三大应用软件(APP),构建了基于社交媒体平台的新闻产品矩阵。在这个过程中,脸谱网凭借庞大的用户基数和高度的用户黏性,控制了新闻信息流向受众的主要渠道,进而颠覆了新闻业传统的利益格局,将传统主流媒体渐次收编为互联网技术公司的内容提供商。脸谱网正在取代传统主流媒体而成为新的"信息把关人"和"议程设置者",其所使用的程序算法取代专业记者和编辑而成为决定新闻价值和公共议程的"软利器"。本文认为,脸谱网进军新闻业一方面推动了社交媒体与传统主流媒体的融合,为重塑新闻业开拓出新的路径;另一方面则带来了传播权力的转移,使以脸谱网为代表的技术寡头成为控制公共生活和媒介生态的决定性力量,并使互联网公共领域呈现出"再封建化"的趋势,从而有可能"吞噬"包括新闻业在内的整个世界。
[Abstract]:Facebook, the world's largest social platform, has reached out to the news industry in recent years by launching Instant. "Notify" (" Notify") and "signal" (" signal ") are three major applications, called Apps, to build a matrix of news products based on social media platforms. In the process. With its huge user base and high user stickiness, Facebook controls the main channel of news information flowing to the audience, thus subverting the traditional interest pattern of journalism. Facebook is replacing traditional mainstream media as new "information gatekeepers" and "agenda setters". Instead of professional journalists and editors, the program algorithm it uses becomes a "soft weapon" to determine the value of news and public agenda. Facebook's entry into journalism on the one hand promotes the integration of social media and traditional mainstream media and opens up a new path for reshaping journalism; On the other hand, it brings the transfer of communication power, making the technocratic oligarchs represented by Facebook become the decisive force to control public life and media ecology. And make the public domain of Internet present the trend of "re-feudalization", thus it is possible to "devour" the whole world, including the news industry.
【作者单位】：清华大学新闻与传播学院;
【分类号】：G219.1
【正文快照】： 最代从。为根显大闻据著业数皮的通据尤变过到研化与人究是新工中从技智心基术能的于的,调“深从查互度无,联融人社”合机交的,到媒w正虚e体b在拟1已.0/经经增时历成强代一为现逐个美实步“国(演五人V进百R获/年为A取未基R新)有于闻,之社的过大交重去变的五要局w年渠e”b全。

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