数字知识传播:创造、生产、消费、边界——关于互联网时代认知盈余与知识变现问题的学术思考

发布时间：2018-01-23 12:24

  本文关键词： 认知盈余 知识传播 知识变现　出处：《新闻爱好者》2017年05期 　论文类型：期刊论文

【摘要】：互联网信息技术将用户拥有的弹性时间、专业性的知识和分享的热情聚合成一种"认知盈余"现象,因资本的渗透和知识本身的稀缺性,这种"认知盈余"正在由"分享即是回报"的免费分享转变为知识消费,由此诞生了认知盈余的货币化即知识变现问题。以付费语音平台"分答"为案例的研究表明,在认知盈余货币化的趋势下,自20世纪中期娱乐和信息界限模糊为"娱信"的基础上,娱乐和知识的界限也开始变得模糊,带来公私不分、知识密度降低、知识更新机制缺乏等问题,从本质上并没有扭转克莱·舍基所构想的让消费转变为创造的状态。
[Abstract]:Internet information technology aggregates the flexible time, professional knowledge and sharing enthusiasm of users into a "cognitive surplus" phenomenon, due to the penetration of capital and the scarcity of knowledge itself. This "cognitive surplus" is changing from "sharing is reward" free sharing to intellectual consumption. Therefore, the monetization of cognitive surplus is the problem of knowledge realization. The case study of paying voice platform "divide answer" shows that under the trend of monetization of cognitive surplus. Since the middle of 20th century, when the boundary between entertainment and information was blurred as "entertainment trust", the boundary between entertainment and knowledge has become blurred, which has brought problems such as no distinction between public and private, lower knowledge density, lack of knowledge renewal mechanism, and so on. In essence, it doesn't reverse the state of consumption that Klein Scheki envisioned as a creation.
【作者单位】： 复旦大学国家文化创新研究中心;复旦大学新闻学院;华东政法大学人文学院;
【分类号】：G206
【正文快照】： 早在2010年,美国学者克莱·舍基就提出了“认知盈余”(Cognitive Surplus)这一概念,用以描述互联网时代的知识分享现象。在克莱·舍基看来,个体因互联网的使用摆脱了之前电视时代人们彼此分割的原子社会,个人的碎片化时间与个人的创造性行为通过互联网连接起来,使人们的行为“，

本文编号：1457528