国内移动新闻客户端发展研究

发布时间：2018-01-26 19:18

本文关键词： 新媒体移动新闻客户端新闻传播渠道　出处：《广西师范学院》2016年硕士论文　论文类型：学位论文

【摘要】：当今世界,手机已经成为许多人尤其是广大青年人获取新闻信息的重要渠道,有人说,2016年将成为移动新闻客户端的决战年。移动互联网的逐渐普及和移动终端的迅速发展影响着受众媒介接触习惯的改变,越来越多的人希望通过移动终端随时随地获得最新的新闻和资讯。新媒体环境下,大众阅读时间的减少和碎片化趋势,预示着手机新闻阅读的影响范围将会越来越广。移动新闻客户端不仅能快速获取新闻信息,同时契合了碎片化时代受众阅读的便捷性、片段化和主动性的需求。因此,移动新闻客户端成为了现代社会人们获取新闻必不可少的传播工具,对于其研究是具有重要意义的。第一章绪论部分主要介绍了论文的研究背景、研究目的、现阶段的研究状况以及研究方法。第二章为移动新闻客户端的概述,主要介绍移动新闻客户端的定义、发展背景,同时说明移动新闻客户端的分类和特点,以及移动新闻客户端的传播优势。第三章为移动新闻客户端的发展现状和存在问题,主要以数据和图文方式直接呈现移动新闻客户端的发展现状,最后提出了移动新闻客户端存在的诸多问题。第四章为移动新闻客户端的运营模式和市场分析,说明它的运营特点,以及运用大数据梳理了移动新闻客户端的市场状况、商业模式以及盈利模式等方面的市场研究。第五章为移动新闻客户端的受众研究,同样运用大数据来分析受众的不同特征,以及受众行为的分析,为接下来的设计方向提供参考、做出铺垫。第六章是论文的重点,也是创新点,主要在前文分析的基础上,从提升传播效果以及优化受众阅读体验这些角度切入,提出了加快移动新闻客户端发展的建议。
[Abstract]:In today's world, mobile phones have become an important channel for many people, especially young people, to obtain news information, some people say. 2016 will be a decisive year for mobile news clients. The popularity of mobile Internet and the rapid development of mobile terminals affect the change of media contact habits. More and more people want to access the latest news and information through mobile terminals anytime and anywhere. Under the new media environment, the mass reading time is reduced and fragmentation trend. Mobile news client can not only get news information quickly, but also fit the convenience of audience reading in fragmented era. Therefore, mobile news client has become an indispensable communication tool for people to obtain news in modern society. For its research is of great significance. The first chapter of the introduction mainly introduces the research background, research purposes, current research situation and research methods. The second chapter is an overview of mobile news clients. This paper mainly introduces the definition and development background of mobile news client, and explains the classification and characteristics of mobile news client. The third chapter is the status quo and existing problems of mobile news client, mainly presents the status quo of mobile news client directly by data and graphics. Finally, the paper puts forward many problems existing in the mobile news client. Chapter 4th is the operation mode and market analysis of the mobile news client, explaining its operation characteristics. And the use of big data to comb the mobile news client market situation, business model and profit model of the market research. 5th chapter for the mobile news client audience research. The same use of big data to analyze the different characteristics of the audience and audience behavior analysis, for the next design direction to provide a reference, to make a foreshadowing. 6th chapter is the focus of the paper, but also innovation. On the basis of the previous analysis, from the perspective of improving the communication effect and optimizing the audience's reading experience, the paper puts forward some suggestions to accelerate the development of mobile news client.
【学位授予单位】：广西师范学院
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G210.7

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