重庆市鑫硕传媒有限公司CIS的现状调查与重构

发布时间：2018-01-28 05:35

本文关键词： 小型文化服务企业企业形象企业形象识别系统(CIS) CIS的重构　出处：《西南大学》2016年硕士论文　论文类型：学位论文

【摘要】：在全球经济一体化的今天,小型文化服务企业的发展壮大对社会的进步有着不可忽视的作用。随着“衣要保暖、食能果腹”这一消费思想的过时,人们愈发趋向于追求商品的附加价值——品牌形象所能带来的心理冲击和感受,与企业精神相结合的品牌成为消费者在选择商品时内心掂量的重要法码。消费者需求的变化迫使很多企业愈加重视能全面提高企业素质、树立企业风貌、显示企业外在个性的重要手段——CIS的导入和完善。而很多小型文化服务企业在发展的过程中忽视为自身树立个性形象,很难做到白里透红,与众不同,他们甚至认为企业没有导入CIS的必要,或者由于对CIS认识的片面,在导入CIS过程中粗糙随意,导致CIS没有发挥出其真正的作用。本研究试图从重庆市鑫硕传媒有限公司的实际情况出发,探讨全方位重构她的CIS。重庆市鑫硕传媒有限公司作为重庆市的一家小型文化服务企业,如果能够抓住机遇,适时重构CIS,就有可能会把市场做大做火,把品牌做亮,把企业做强,以崭新的姿态迈入重庆市小型文化服务企业行业,在顾客以及其他群体中获得知名度和美誉度。本研究的目的就在于分析其CIS现状,探求重构其CIS,为其领导层决策提供依据,为其发展探讨新出路的可能。本研究分六个部分进行论述,主体结构为:第一章为绪论部分,简要阐述了本研究的研究背景——小型文化服务企业的生存现状、重庆市鑫硕传媒有限公司面临的挑战,进行重构其CIS的思考;第二章为文献综述部分,进行文献梳理,探讨小型文化服务企业的内涵和特征,梳理CIS的发展历程,并对CIS进行解释,为下文奠定研究的理论基础,同时,简要说明以往研究的不足和对本研究的启示;第三章是研究设计部分,论述本研究的研究意义、研究内容、研究思路和研究方法等;第四章为重庆市鑫硕传媒有限公司的CIS现状调查及问题分析;第五章为根据当前重庆市鑫硕传媒有限公司所面临的新环境、CIS本身所具有的功能和重构CIS的重要性等三方面探讨其重构CIS的必要性,明确重构的原则,对重庆市鑫硕传媒有限公司MIS、BIS和VIS的重构提出具体建议,并探讨对CIS重构建议进行试行、反馈和修正;第六章是指出本研究的新意与不足,并提出展望。
[Abstract]:In today's global economic integration, the development and growth of small cultural service enterprises play an important role in social progress. Along with the consumption thought of "warm clothes, full stomach of food and energy", the consumption thought is out of date. People increasingly tend to pursue the added value of goods-brand image can bring psychological impact and feelings. The brand combined with the spirit of enterprise has become an important code of law for consumers when they choose the goods. The change of consumer demand forces many enterprises to pay more attention to the overall improvement of enterprise quality and set up a business style. The important means to show the external personality of enterprises is the introduction and perfection of CIS. However, many small cultural service enterprises neglect to set up their own personality image in the process of development. They even believe that the enterprise does not need to import CIS, or because of the one-sided understanding of CIS, in the process of importing CIS at random. As a result, CIS does not play its real role. This study attempts to start from the actual situation of Chongqing Xinshuo Media Co., Ltd. This paper discusses the comprehensive reconstruction of her CIS.Chongqing Xinshuo Media Co., Ltd. as a small cultural service enterprise in Chongqing, if it can seize the opportunity, timely reconstruct CIS. It is possible to make the market bigger and bigger, to make the brand bright, to strengthen the enterprises, and to step into the small cultural service enterprise industry of Chongqing with a brand new attitude. The purpose of this study is to analyze the current situation of CIS, to reconstruct its CIS, and to provide the basis for its leadership decision-making. For its development explore the possibility of a new way. This study is divided into six parts, the main structure is: the first chapter is the introduction part, briefly describes the research background-the survival of small cultural service enterprises. The challenge that Chongqing Xinshuo Media Co., Ltd. faces, carries on the thinking of reconstructing its CIS; The second chapter is the literature review part, which discusses the connotation and characteristics of small cultural service enterprises, combs the development of CIS, and explains CIS, which lays a theoretical foundation for the following research. At the same time, it briefly explains the deficiency of the previous research and the enlightenment to this study. The third chapter is the research design part, discusses the research significance, the research content, the research thought and the research method and so on; Chapter 4th is the CIS investigation and problem analysis of Chongqing Xinshuo Media Co., Ltd. Chapter 5th discusses the necessity of reconstructing CIS from three aspects: the function of cis itself and the importance of reconstructing CIS, which are facing the new environment of Chongqing Xinshuo Media Co., Ltd. Make clear the principle of reconfiguration, put forward the concrete suggestion to the reconfiguration of VIS and VIS of Chongqing Xinshuo Media Co., Ltd., and discuss the CIS reconfiguration suggestion to carry on the trial, feedback and revision; Chapter 6th is to point out the new ideas and shortcomings of this study, and put forward the prospects.
【学位授予单位】：西南大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G206-F

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