反赌打黑后《足球》报中国男足媒介形象研究

发布时间：2018-01-28 09:08

本文关键词： 中国男足媒介形象《足球》报形象建构　出处：《北京体育大学》2017年硕士论文　论文类型：学位论文

【摘要】：足球，被称为“世界第一大运动”，在世界各个地区普遍流行。作为全世界最受欢迎的运动，在我国却成为公众的痰盂。2009年初，公安部根据国际刑警组织新加坡国家中心局发出的红色通缉令和有关请求，部署辽宁省公安机关协助调查王鑫在新加坡非法操纵足球比赛一案，揭开了中国足球反赌打黑的篇章。自此之后，一直到2013年2月，中国足协宣布对相关俱乐部进行处罚才结束这场战斗。打黑持续了整整4年，这期间，中国足球公众形象落到谷底。中国足球的自我救赎迫在眉睫，首要方略全在重树中国足球公正、公平形象，从逆境中拯救中国国家男子足球队的媒介形象成为《足球》报的首要任务。本文运用内容分析法，对研究对象2013-2016年的《足球》报关于中国男足报道的文本进行分析，按报道总量、报道议题、报道形式、报道倾向进行分类并统计整理，并进行汇总，试图发现《足球》报对中国国家男子足球队的报道特点。本文运用文献资料法，搜集关于本文研究对象的各种资料，，作为本文研究重要依据，给出相应的建议，使中国男足回归正面的媒介形象。研究发现：第一，《足球》报注重以详实的报道来塑造中国男足形象；第二，《足球》报太过注重比赛成绩以及行政部门给予的关注；第三，《足球》报负面报道过多不利于中国男足形象。
[Abstract]:Football, known as "the largest sport in the world", is popular in all parts of the world. As the most popular sport in the world, football has become the spittoon of the public in our country at the beginning of 2009. The Ministry of Public Security has deployed Liaoning Province's public security organs to assist in the investigation of Wang Xin's illegal manipulation of soccer matches in Singapore, in accordance with a red warrant issued by Interpol's Singapore National Central Bureau and related requests. It opened a chapter in the fight against gambling in Chinese football. Since then, it was not until February 2013 that the Chinese Football Association announced the punishment of the clubs involved. The fight lasted for four years. The public image of Chinese football falls to the bottom of the valley. The self-redemption of Chinese football is imminent, and the most important strategy is to rebuild the image of fairness and fairness in Chinese football. Saving the media image of China's national men's football team from adversity has become the most important task of Football. This paper uses the content analysis method. This paper analyzes the text of the report on Chinese men's football in the "Football" newspaper from 2013 to 2016, classifies and arranges the reports according to the total amount of reports, the topics, the form of reports, and the tendency of reporting. This paper uses the method of literature to collect all kinds of information about the research object of this paper, which is an important basis for the study of this paper. Some suggestions are given to make the Chinese men's football team return to the positive image of the media. The study finds that: first, football newspaper pays attention to the detailed reports to shape the image of Chinese men's football team; Second, the football newspaper pays too much attention to the result of the match and the attention given by the administrative department; Third, too many negative reports in football are bad for the image of Chinese men's football team.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G843;G212

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