“中国梦”的对外传播与国家形象的重建

发布时间：2018-01-29 09:48

本文关键词： “中国梦” 对外传播中国形象文化价值话语体系国家形象　出处：《学术论坛》2017年01期 　论文类型：期刊论文

【摘要】："中国梦"是当前党和政府倡导的国家话语核心内容,同时也是中国形象对外传播的价值内核。首先,中国形象的传播要围绕"中国梦"进行,要从内涵、目标和方式等环节重新思考。其次,"中国梦"在全球的展示和延伸要依靠中国形象的对外传播,尤其要着眼于新形势下的全新打造。所以说,"中国梦"的对外传播与国家形象的重建应该是同一个历史进程的不同侧面,必须立足国际话语场域和全球传播语境进行中国梦的话语阐释和中国形象的价值重建,才能实现民族复兴的"中国梦"。"中国梦"的提出,以及新形势下的媒体转型发展,为中国参与建构国际话语体系提供了有利时机,以中国梦为核心的中国话语体系要在新媒体的发展中建立和拓展对外传播的新平台。"中国梦"对外传播的目的是向世界讲好中国故事,顺应时代发展潮流,生产出具有中国价值、中国风格、中国气派的文化产品,以中华文化特有的感染力、亲和力增强对外传播的效果。
[Abstract]:"Chinese Dream" is the core content of national discourse advocated by the Party and the government, and also the core of Chinese image communication. First, the dissemination of Chinese image should be carried out around "Chinese Dream" and from the connotation. Second, "Chinese Dream" in the global display and extension of the image of China depends on the dissemination of external, especially to focus on the new situation of a new build. The external communication of "Chinese Dream" and the reconstruction of national image should be different aspects of the same historical process. Chinese Dream's discourse interpretation and the value reconstruction of China's image must be based on the international discourse field and the global communication context in order to realize the national rejuvenation of "Chinese Dream" and "Chinese Dream". The media transformation and development under the new situation provide a favorable opportunity for China to participate in the construction of international discourse system. The Chinese discourse system with Chinese Dream as its core is to establish and expand a new platform for external communication in the development of new media. The purpose of "Chinese Dream" is to tell Chinese stories to the world and conform to the trend of development of the times. To produce cultural products with Chinese value, Chinese style and Chinese style, enhance the effect of external communication with the unique appeal and affinity of Chinese culture.
【作者单位】：枣庄学院文学院;东南大学艺术学博士后流动站;
【基金】：中国外文局对外传播研究中心课题“中国梦的对外传播研究”(201603) 山东省艺术科学重点课题“文明话语中的文学观念:从晚清到‘五四’”(1607463)
【分类号】：D822;G206
【正文快照】： 作为一种新的话语表述和文化图景,“中国梦”已经成为中国形象和中国话语体系的重要组成部分,承担了中国国家形象重塑的重要使命。国家形象是一个国家综合实力的象征,表征着一个国家在全球视野下的政治、经济、社会和文化等领域的地位和实力,体现了一个国家在国内外的形象投射

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