央视《新闻联播》（2014-2015）报道中的河南形象研究

发布时间：2018-02-08 19:16

本文关键词： 新闻联播媒介形象河南形象　出处：《郑州大学》2016年硕士论文　论文类型：学位论文

【摘要】：区域形象是一个区域呈现给外界的第一印象,是区域软实力的重要构成部分,区域形象多通过大量的新闻报道得以呈现。良好的区域形象可以改善外部环境,促进该区域良性健康发展。本文以中央电视台《新闻联播》中的河南相关报道作为研究对象,抽取2014—2015年《新闻联播》栏目中有关河南的报道,以议程设置、拟态环境和刻板印象为理论基础,从报道数量、报道主题、报道时长、报道位置、报道画面、报道来源等多个方面研究央视《新闻联播》中的河南形象。通过研究,总结出央视《新闻联播》中的河南形象。同时,通过分析2014—2016年的河南政府工作报告,总结出河南政府的官方形象期待。将这些客观形象与媒介形象进行对比分析,发现政治、社会民生形象与形象期待契合度高,经济形象与形象期待有所契合,文化形象与形象期待契合度低,科技、生态环境形象偏差大的形象问题。最后,根据存在的偏差问题,尝试从政府、媒体、民众三个方面提出形象改进建议。
[Abstract]:Regional image is the first impression that a region presents to the outside world and an important component of regional soft power. The regional image is mostly presented through a large number of news reports. A good regional image can improve the external environment. To promote the healthy development of the region. This paper takes the relevant reports of Henan Province in CCTV "News broadcast" as the research object, extracts the reports about Henan from the "News simultaneous broadcast" program in 2014-2015, and sets the agenda. The pseudo environment and stereotype are the theoretical basis for the study of Henan image in CCTV's "News broadcast" from the aspects of the number of reports, the subject of the report, the length of the report, the location of the report, the picture of the report, the source of the report, and so on. At the same time, by analyzing the report on the work of the Henan government from 2014-2016, the author summarizes the official image expectation of the Henan government. By comparing these objective images with those of the media, we find out the politics. The image of the society and the people's livelihood has a high degree of agreement with the image expectation, the economic image and the image expectation have the same degree, the cultural image and the image expectation agreement degree is low, the science and technology, the ecological environment image deviation big image question. Finally, according to the existence deviation question, Attempts from the government, the media, the populace three aspects proposes the image to improve the proposal.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G222

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