网络直播平台泛娱乐化引发的问题及对策研究

发布时间：2018-02-09 09:39

本文关键词： 网络直播平台泛娱乐化问题原因对策　出处：《山东师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：近年来,网络直播迅速兴起,成为了当下最火热的行业之一,2016年更是被称为“直播元年”,网络直播平台大量地涌现。但是,在快速发展的同时,网络直播平台也成为了“泛娱乐化”的新载体,并引发了众多问题:直播内容中娱乐内容泛滥,主播涉黄涉暴等过度娱乐行为屡禁不止,甚至出现了违法犯罪的行为。如果任其发展将对社会造成严重的危害,因此积极应对并解决网络直播平台泛娱乐化引发的问题刻不容缓。本研究运用文献分析法、问卷调查法、内容分析法,对网络直播平台的发展情况、泛娱乐化所带来的具体问题以及用户对网络直播平台的认知、态度、行为进行了调查,在此基础上分析网络直播平台泛娱乐化所引发问题的成因和相应的解决措施。全文由五个部分组成:第一部分是绪论,阐述选题的背景和理由,对泛娱乐化概念做出界定、对网络直播平台的概念、类型进行剖析,简要了解目前泛娱乐化研究的现状并介绍研究意义和研究方法。第二部分将当前网络直播平台的泛娱乐化进行了概述,包括网络直播平台的兴起与发展,泛娱乐化的出现。第三部分结合网络直播平台发展的现状,阐述平台泛娱乐化的表现,在肯定泛娱乐化带来的积极影响的同时,运用内容分析法,对所选研究对象的样本进行量化分析,通过对样本的报道主题和报道对象的类目建构,总结网络直播平台泛娱乐化所引发问题的表现以及问题的引发者;第四部分从受众、主播和平台三个角度,结合社会经济、社会文化、社会心理、网络环境等背景对网络直播平台泛娱乐化问题产生的原因进行分析。第五部分通过相关理论和调查,从制度、平台和用户三方面提出了网络直播平台泛娱乐化引发问题的对策,其中阐述了政府已颁布相关法规的优势与需要优化之处,平台方面符合互联网思维的“疏导”的方法,发挥娱乐具有的积极作用,开发网络直播平台的潜力,合理管控网络直播平台泛娱乐化引发的问题,受众方面加强媒介素养教育和法律意识的培养。随着文化产业市场化、社会环境变迁、人们思想的开放,泛娱乐化现象逐渐出现并引发了许多问题,侵蚀着大众和社会。网络直播平台虽然作为新兴的媒介,并凭借其特点具有了一定的优势和良好的发展,但也迅速出现了泛娱乐化现象并同样引发了诸多问题。本研究通过对网络直播平台泛娱乐化引发问题的了解和成因的分析,提出了政府应优化当前的相应法规,远期发展学校关于媒介素养、法律意识的学校和社会教育,网络直播平台应联手政府根据受众需求提升直播内容质量,不断开发自身潜力两方面的解决措施,控制和疏导泛娱乐化引发的问题,趋利避害,未来让网络直播行业繁荣发展,并造福社会。
[Abstract]:In recent years, the rapid rise of webcast has become one of the hottest industries at present. In 2016, it was called "the first year of live broadcasting", and a large number of webcast platforms emerged. However, with the rapid development, The webcast platform has also become a new carrier of "pan-entertainment", and has caused many problems: the overflow of entertainment content in the live broadcast content, the repeated prohibition of excessive entertainment behavior such as the webcast involving pornography and violence. If let it develop, it will cause serious harm to the society, so it is urgent to actively deal with and solve the problems caused by the extensive entertainment of the webcast platform. Content analysis, the development of webcast platform, the specific problems caused by pan-entertainment, as well as the users' cognition, attitude and behavior of webcast platform are investigated. On this basis, this paper analyzes the causes of the problems caused by the pan-entertainment of the webcast platform and the corresponding solutions. The full text is composed of five parts: the first part is the introduction, which explains the background and reasons of the topic, and defines the concept of pan-entertainment. The concept and types of webcast platform are analyzed, and the current status of pan-entertainment research is briefly understood, and the research significance and research methods are introduced. The second part summarizes the pan-entertainment of the current webcast platform. Including the rise and development of webcast platform, the emergence of pan-entertainment. The third part, combined with the current situation of the development of webcast platform, expounds the performance of platform pan-entertainment, while affirming the positive impact of pan-entertainment. By using the content analysis method, this paper analyzes the sample of the selected research object quantitatively, summarizes the performance and the initiator of the problem caused by the extensive entertainment of the network live broadcast platform by constructing the report subject of the sample and the category of the report object. The 4th part combines social economy, social culture, and social psychology from three angles of audience, anchorman and platform. In the 5th part, through the relevant theory and investigation, the author puts forward the countermeasures of the problems caused by the pan-entertainment of the webcast platform from three aspects: the system, the platform and the user. Among them elaborated the government has promulgated the related laws and regulations the superiority and the need optimized place, the platform aspect conforms to the Internet thought "the guidance" method, displays the entertainment to have the positive function, develops the network live broadcast platform potential, Reasonably manage the problems caused by the pan-entertainment of the network broadcasting platform, strengthen the media literacy education and the cultivation of the legal consciousness in the audience. With the cultural industry marketization, the social environment changes, the people's thought is open, The phenomenon of pan-entertainment has gradually appeared and caused many problems, eroding the public and society. Although the webcast platform is a new medium, it has some advantages and good development by virtue of its characteristics. However, the phenomenon of pan-entertainment also appeared quickly and also caused many problems. Through the understanding and analysis of the causes of the problems caused by pan-entertainment on the webcast platform, the paper puts forward that the government should optimize the current relevant laws and regulations. The long-term development of schools on media literacy, legal awareness of schools and social education, webcast platform should work together with the government to improve the quality of live content according to the needs of the audience, constantly develop their own potential two aspects of the solution. Controlling and unblocking the problems caused by pan-entertainment, seeking advantages and avoiding disadvantages, will make the webcast industry flourish and benefit the society in the future.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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