微语态下短视频传播模式分析及趋势思考

发布时间：2018-02-10 08:14

本文关键词： 短视频传播模式信息结构内容聚合平台依赖　出处：《电视研究》2017年08期 　论文类型：期刊论文

【摘要】：短视频应Web3.0时代的移动传播、流媒体技术和智能终端的复合传播情境而生,不仅消解了视频在传统电视层面的艺术符号价值,也打破了传统网络视频的完整叙事。从网红、鬼畜等短视频衍生现象或产品看到的是视频传播结构性创新。短视频呈现出明显的媒介平台依赖特征,即在"用户—短视频—客户端—社交媒体—网民"的多重平台框架下进行信息流动。短视频行业正在经历从活跃到稳定的行业盘整期,内容同质化、侵权问题有待解决,而PGC或将成为短视频内容体量的增长方向。
[Abstract]:Short video comes from the mobile communication of Web3.0 era, the complex communication situation of streaming media technology and intelligent terminal, which not only eliminates the artistic symbol value of video in traditional TV level, but also breaks the complete narrative of traditional network video. Short video derivatives, such as ghost animals, or products see a structural innovation in video transmission. Short video shows obvious media platform dependency features. The short video industry is going through a period of consolidation from active to stable, the content is homogenized, and the problem of infringement remains to be solved, "user-short video-client-social media-netizen" is the framework of multiple platforms, the short video industry is going through a period of consolidation from active to stable, the content is homogenized, and the infringement problem remains to be solved. And PGC may become the growth direction of short video content volume.
【作者单位】：北京印刷学院;国家工商总局经济信息中心;
【分类号】：G206

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