移动视频直播下的传统新闻生产创新研究

发布时间：2018-02-23 18:45

本文关键词： 移动视频直播新闻生产创新　出处：《郑州大学》2017年硕士论文　论文类型：学位论文

【摘要】：2016年,移动视频直播风起云涌,各类移动视频直播平台如雨后春笋般涌现。移动视频直播因其强烈的互动性、真实性、便捷性,逐步渗透到新闻生产中,成为一种崭新的新闻报道方式和传播形态。新闻生产是与媒介的环境以及受众的需求紧密结合的,每一次新技术和新传播平台的出现,都会给新闻生产带来深刻的变革。传统媒体纷纷布局在移动视频直播下的开发和应用以更好地适应这一新的发展趋势,顺应互联网传播移动化、直播化、互动化的发展趋势,满足用户对视频资讯多元化的需求,增添新闻生产前沿属性,延伸媒体形态边界,为传统新闻生产提供了新的思路和举措。本文的研究内容是传统新闻生产在移动视频直播背景下发生了什么样的变化?下一步又会怎么发展?如何找准定位参与竞争?本研究首先对移动视频直播的内涵和发展现状进行剖析,揭示出其本质特征。通过对移动视频直播下的新闻生产和传统的新闻生产展开对比,探索其相关规律,厘清移动视频直播下的新闻生产新态势和局限性,并能据此对将来新闻生产在移动视频直播方面如何发展提出方向和思路。探索出一条移动视频直播背景下新闻生产合理化、特色化的路径,以形成有效突围取得更好的传播效果。这些是对传统媒体提升自身传播力的一次全面梳理和总结,对移动视频直播背景下的传统新闻生产的优化创新无疑有着一定的实践指导意义。
[Abstract]:In 2016, all kinds of mobile video broadcasting platforms sprang up because of their strong interactivity, authenticity and convenience, and gradually penetrated into the news production. News production is closely combined with the media environment and the needs of the audience, each time the emergence of new technologies and new communication platform, The development and application of traditional media layout in mobile video live broadcasting will better adapt to this new development trend and conform to the trend of mobile, live and interactive Internet communication. To meet the needs of users for the diversity of video information, to add the frontier attributes of news production, and to extend the boundary of media form, It provides new ideas and measures for the traditional news production. The research content of this paper is how to change the traditional news production under the background of mobile video broadcast. What will happen next? How to find the right position to participate in the competition? This study first analyzes the connotation and development status of mobile video broadcasting, and reveals its essential characteristics. By comparing the news production under mobile video broadcasting with the traditional news production, we explore the relevant rules. This paper clarifies the new situation and limitation of news production under mobile video direct broadcast, and based on this, it can put forward the direction and thought of how to develop news production in mobile video direct broadcast in the future, and explore a rationalization of news production under the background of mobile video direct broadcast. The characteristic path, in order to form an effective breakthrough to obtain better communication effect. These are a comprehensive combing and summing up of the traditional media to enhance its own communication power. There is no doubt that the optimization and innovation of traditional news production under the background of mobile video live broadcast has certain practical guiding significance.
【学位授予单位】：郑州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G210.7

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