吉林省对外传播的渠道建设问题与对策研究

发布时间：2018-02-27 10:17

本文关键词： 吉林省对外传播渠道建设　出处：《广西大学》2017年硕士论文　论文类型：学位论文

【摘要】：构建和发展“一带一路”背景下的中国国际传播大格局,加强中国媒体的对外传播能力,是党的新一代领导集体为适应当代国际传播格局变化而提出的重要战略举措。构建中国国际传播大格局,地方媒体的作用不容忽视,特别是边疆省区的媒体,其重要性日益凸显。而在对外传播中,渠道建设是一个非常重要的因素。在传播内容确定的情况下,渠道的畅通就成为了传播效果的决定因素。因此,在对外传播中必须与时俱进地完善传统的传播渠道,构建新型的传播渠道,把渠道建设作为发挥国家软实力的重要手段。吉林省作为我国边疆省区之一,地处东北亚中心区域,是中国面向东北亚国家传播的前沿和重地。本文以吉林省对外传播的渠道建设实践为研究对象,运用国际传播学中关于大众传播渠道建设的理论,采用文献分析法、实地调查法、深入访谈法和案例分析法开展调查研究,从一次建设(传播基础)和二次建设(语言文化)两方面对吉林省对外传播的现有渠道进行研究梳理,分析解决其在渠道建设中存在的资金不足、技术落后、内容单调、手段粗糙、效果难测等问题,并在此基础上为吉林省对外传播渠道建设提出有针对性的对策建议。
[Abstract]:To build and develop China's international communication structure under the background of "Belt and Road", and to strengthen the ability of Chinese media to spread abroad, It is an important strategic measure put forward by the new generation of leading collectives of the Party to adapt to the change of the contemporary international communication pattern. The role of local media in constructing China's great pattern of international communication cannot be ignored, especially the media in the frontier provinces and regions. Its importance is becoming more and more prominent. In the external communication, channel construction is a very important factor. When the content of communication is determined, the unblocked channel becomes the decisive factor of the communication effect. In the process of external communication, we must improve the traditional communication channels with the times, construct new communication channels and take the channel construction as an important means to bring into play the soft power of our country. Jilin Province, as one of the frontier provinces in China, is located in the central region of Northeast Asia. This paper takes the practice of channel construction in Jilin Province as the research object, applies the theory of mass communication channel construction in international communication, and adopts the literature analysis method. Field investigation method, in-depth interview method and case analysis method to carry out investigation and research, from the two aspects of primary construction (communication basis) and secondary construction (language and culture) to sort out the existing channels of external communication in Jilin Province. This paper analyzes and solves the problems in channel construction, such as insufficient funds, backward technology, monotonous content, rough means, difficult effect and so on. On this basis, some countermeasures and suggestions are put forward for the construction of external communication channel in Jilin Province.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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