网络媒体在我国大学生三大球联赛中的报道内容研究

发布时间：2018-03-02 04:30

本文关键词： 网络媒体大学生篮球联赛大学生足球联赛大学生排球联赛新闻内容　出处：《北京体育大学》2017年硕士论文　论文类型：学位论文

【摘要】：网络媒体具有内容丰富、受众自由选择性高、信息速度快等优点,逐渐在人们生活中占据重要地位。在网络媒体中,体育新闻比重逐渐提高,其中大学生篮球、足球、排球联赛最为瞩目,大学生篮球联赛是我国比赛场次最多、现场观众最多、号召力最强、赛季跨度最大的大学生体育赛事;中国大学生足球联赛是我国高校参与范围最广、竞技水平最高、影响最大的足球联赛;中国大学生排球联赛推动了大学排球运动水平的提高,也为排球职业联赛输送了大批优秀人才。本文选取了11家网络媒体,对这些网络媒体关于我国大学生篮球、足球、排球联赛的视频新闻、图片新闻、文字新闻进行了分析。在网络媒体关于大学生篮球、足球、排球联赛的视频新闻分析中,传播主体主要分析新浪体育、网易体育、搜狐体育、乐视体育、腾讯体育这五家门户网站以及相关赛事官网、视频直播、点播网站,在新闻类别上选取了研究录播类、赛后采访类、精彩镜头集锦类、娱乐类、资讯类视频新闻,在此基础上对视频新闻的内容,如点击量、内容关键词等方面进行了分析。在网络媒体关于大学生篮球、足球、排球联赛的图片新闻分析中,同样选取了五家综合门户网站、赛事官网,并研究了专门类图片网站、体坛网;新闻类别上研究了首页主图、栏目标题页提示图、新闻正文配图和独立的图片新闻,在此基础上对图片新闻的内容,如来源、真实性、主角、清晰度、展现的氛围等进行了分析;在网络媒体关于大学生篮球、足球、排球联赛的文字新闻分析中,选取了如上一致的综合门户网站、赛事官网;新闻类别上主要分析了通讯、新闻专访、新闻评论类别的新闻稿件,文字新闻的内容上从采访、赛况、评论文章进行了分析。网络媒体对我国大学生篮球、足球、排球联赛的报道主要存在以下问题:视频新闻画面质量低,清晰度差;种类少,缺乏趣味,过于关注强队;视频、图片、文字报道新闻内容单一;图片不清晰,缺乏人文关怀,过度娱乐化;内容报道创新不足;缺乏深度报道。总体上,网络媒体对中国大学生三大球联赛的报道不平衡。网络媒体应完善自身网站建设,丰富视频新闻内容;创新视频、文字新闻内容,革新技术;加入弹幕技术;完善自身网站建设,丰富图片新闻内容;提高图片像素质量,寻找戏剧性比赛瞬间,建立审核机制,加强正面报道,平衡三项赛事的报道。
[Abstract]:The network media has the advantages of rich content, high audience freedom and selectivity, fast information speed, etc. It gradually occupies an important position in people's life. In the network media, the proportion of sports news is gradually increasing, among which college students basketball, football, Volleyball league is the most remarkable, college students basketball league is our country's most matches, the largest audience, the strongest appeal, the largest span of the season of college sports, the Chinese University Football League is our country's most extensive participation in the university, The football league, which has the highest competitive level and the greatest influence, has promoted the improvement of the level of college volleyball and sent a large number of excellent talents to the professional volleyball league. This paper selects 11 network media. This paper analyzes the video news, picture news and text news of these network media about college students basketball, football and volleyball league matches in our country. The main body of communication mainly analyzes the five portals of Sina Sports, NetEase Sports, Sohu Sports, Letv Sports, Tencent Sports, as well as the official websites of related events, live video and on-demand websites, and selects the research and recording categories in the news categories. On the basis of the analysis of the content of video news, such as the number of hits, the key words of the content, etc. In the network media about college students basketball, football, In the picture news analysis of the volleyball league, we also selected five comprehensive portals, the official website of the match, and studied the special picture website, the sports website; the main map of the home page and the page tip of the column title were studied on the news category. On the basis of the analysis of the content of picture news, such as source, authenticity, protagonist, clarity, atmosphere, etc., on the network media about college students basketball, football, etc. In the text news analysis of the volleyball league, we selected the same comprehensive portal as above, the official website of the tournament; the news category mainly analyzed the newsletters, news interviews, news articles of the news commentary category, and the contents of the text news from the interviews. The main problems in the reports of college students' basketball, football and volleyball league are as follows: the quality of the video news picture is low, the definition is poor, the variety is few, the lack of interest, the attention to the strong team too much; Video, picture, text report news content is unitary; picture is not clear, lack of humane concern, excessive entertainment; content report innovation is insufficient; lack of depth report. The network media should perfect its own website construction, enrich the video news content, innovate the video, text news content, innovate the technology, join the projectile technology, the network media report to the Chinese university student's three big balls league tournament unbalanced, the network media should consummate own website construction, enrich the video news content, innovate the technology; Improve its own website construction, enrich the content of picture news; improve the quality of picture pixels, look for dramatic competition moments, establish an audit mechanism, strengthen positive reporting, balance the three events of the report.
【学位授予单位】：北京体育大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G84;G206

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