移动新闻客户端的新闻直播研究

发布时间：2018-03-03 20:04

本文选题：新闻客户端　切入点：移动直播　出处：《渤海大学》2017年硕士论文　论文类型：学位论文

【摘要】：移动直播是建立在移动平台的实时信息发布与社交互动形式。移动新闻客户端新闻直播是指使用新闻客户端来进行新闻同步内容生产与播放的信息传播形式。随着移动互联网的快速发展以及直播行业的火爆,移动新闻客户端开展新闻直播成为新的发展趋势,这种方便快捷的及时视频传播方式越来越渗透到社会信息生活中。移动新闻客户端新闻直播诞生在移动互联网技术发展的大背景下,是媒介技术革命的产物,在资本市场的刺激、媒体竞争以及受众需求的推动下在2016年得到了快速发展。移动新闻客户端新闻直播越来越成为受众获取即时信息的重要渠道,通过对其进行SWOT(优势、劣势、机遇、威胁)分析以及将其与传统的电视新闻直播方式的进行对比,阐述了移动新闻客户端新闻直播对新闻行业、传播主体、传播客体、传播内容以及媒介形态的变革影响。移动新闻客户端新闻直播成为未来影响受众新闻信息获取的重要方式,而这种趋势虽给如今正处于发展困境的传统电视媒体带来挑战,但也为其寻求改革、摆脱困境、探索新的新闻传播模式找到突破口。传统电视新闻媒体应该抓住机遇,借助移动平台帮助其转型,努力在新闻直播报道中有所创新以及提升。同时,移动新闻客户端开展新闻直播要想在瞬息万变的市场竞争中生存与发展,同时兼顾经济效益与社会效益,需要从建立严格的把关机制、提高记者职业能力、以受众为服务中心、做好前期策划、打造品牌风格特色、积极寻求合作共赢等六个方面着手,才能打开市场,获得可持续发展。这样既有利于与传统媒体更好的融合发展,也为作为新媒体的移动新闻客户端提供了未来可持续发展的新思路。
[Abstract]:Mobile live broadcast is a form of real-time information release and social interaction based on mobile platform. Mobile news client is a form of information dissemination that uses news client to produce and play news synchronously. With the rapid development of the mobile Internet and the popularity of the live broadcast industry, It has become a new development trend for mobile news clients to carry out live news broadcasting. This convenient and quick way of transmitting video more and more permeates into the social information life. The mobile news client-side news broadcast is born under the background of the development of mobile Internet technology and is the product of the media technology revolution. In 2016, driven by the stimulation of capital market, media competition and audience demand, mobile news client-side news broadcast has become an important channel for audiences to obtain instant information. This paper analyzes the opportunity and threat, and compares it with the traditional way of live broadcast of TV news, and expounds the mobile news client-side news broadcasting to the news industry, the main body and the object of communication. Mobile news client-side news broadcast has become an important way to influence the audience's news information acquisition in the future, although this trend has brought challenges to the traditional television media, which is now in the predicament of development. But it also seeks to reform, get rid of the predicament, explore new news dissemination mode to find a breakthrough. Traditional TV news media should seize the opportunity, with the help of mobile platform to help its transformation, At the same time, mobile news clients want to survive and develop in the ever-changing market competition, while taking into account economic and social benefits. In order to open up the market, we need to set up strict supervision mechanism, improve the professional ability of journalists, take the audience as the service center, do a good job of early planning, create brand style and characteristics, and actively seek cooperation and win-win cooperation, etc, in order to open up the market. It is not only conducive to better integration and development with traditional media, but also provides a new way of sustainable development for mobile news clients as new media.
【学位授予单位】：渤海大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G210.7

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