移动短视频新闻应用与实践研究

发布时间：2018-03-04 14:40

本文选题：移动短视频新闻　切入点：梨视频　出处：《四川省社会科学院》2017年硕士论文　论文类型：学位论文

【摘要】：移动短视频新闻因其内容丰富集约、形式直观高效、用户留存率高、盈利前景可观的优势,成为2016年内容创业的新风口,逐步引发业界与学界的高度关注。随着智能终端、移动通信技术的普及化、稳定化,以移动短视频为载体的社交语言在网际间发酵,并在资本、媒体人、市场的相互作用下,演化为继文字、广播、电视、网络之后的又一种新闻语言——移动短视频新闻。本研究从新闻传播学的角度出发,结合当前学界理论和业界实践成果,通过个案分析、文献研究、演绎研究等方法,廓清移动短视频新闻的内涵、外延及特点;梳理并归纳了移动短视频新闻的国内外发展现状;移动短视频新闻发展的理论基础;细致解读了本文案例“梨视频”的发展策略及运行现状;并立足媒介融合的大环境,从技术面、市场面、体制面三个角度对移动短视频的发展趋势做出预测。本研究认为,移动短视频新闻已进入快速发展的轨道,新闻的采集、编辑、分发和盈利模式日渐成熟,资本、市场与用户的反应向好,平台参与方逐渐增多。通过对移动短视频新闻相关理论、发展现状、未来趋势的考量,本研究即归纳了当前尚缺的总览性结论,也提出了的个人的创新性论点,以期对移动短视频新闻的发展给予启发性的意见。
[Abstract]:Mobile short video news has become a new tuyere of content entrepreneurship in 2016 because of its rich and intensive content, intuitive and efficient form, high retention rate of users and considerable profit prospects. With the intelligent terminal, mobile short video news has become a new tuyere for content entrepreneurship. The popularity of mobile communication technology, stabilization, mobile short video as the carrier of social language fermentation in the Internet, and under the interaction of capital, media, market, evolution into text, radio, television, Mobile short Video News, another news language after the Internet. From the point of view of news communication, this study combines the current academic theory and the practical achievements of the industry, through case analysis, literature research, deductive research and other methods. This paper clarifies the connotation, extension and characteristics of mobile short video news, combs and summarizes the domestic and international development status of mobile short video news, the theoretical basis of mobile short video news development. This paper explains the development strategy and current situation of "pear video" in detail, and forecasts the development trend of mobile short video from three angles of technology, market and system based on the environment of media fusion. Mobile short video news has entered the track of rapid development, news collection, editing, distribution and profit models are increasingly mature, capital, market and user response to better, Through the consideration of the theory of mobile short video news, the current situation and the future trend, this study not only summarizes the current summary conclusions, but also puts forward the innovative arguments of individuals. With a view to the development of mobile short video news to give enlightening advice.
【学位授予单位】：四川省社会科学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G210.7

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