让新闻更易抵达受众——近年来我国媒体的实践探索

发布时间：2018-03-05 05:09

本文选题：新闻舆论　切入点：机制创新、舆论引导　出处：《新闻与写作》2017年05期 　论文类型：期刊论文

【摘要】：党的十八大以来,我国的新闻舆论宣传工作进入到一个新的发展时期。在媒体融合的形势下,我国的传媒业在新闻宣传、舆论引导、机制创新、管理创新、平台建设等各个方面加大了实践探索的力度。本文全面分析了在改革的常态下,我国的新闻宣传、舆论引导工作取得的新进展,具体体现在理念与时俱进、方式推陈创新、平台不断拓展、机制更加灵活、舆论引导水平不断提高等五个方面。
[Abstract]:Since the 18 National Congress of the Communist Party of China (CPC), the work of public opinion and propaganda in China has entered a new period of development. Under the situation of media integration, the media industry of our country has been innovating in news propaganda, public opinion guidance, mechanism innovation and management innovation. The platform construction and other aspects have increased the strength of practical exploration. This paper comprehensively analyzes the new progress in the work of news propaganda and public opinion guidance in our country under the normal state of reform, which is embodied in the idea of keeping pace with the times and the way of promoting innovation. The platform continues to expand, the mechanism is more flexible, and the level of public opinion guidance continues to improve.
【作者单位】：中国传媒大学传播研究院;新华社国家高端智库传播战略研究中心;中国传媒大学新闻学院;
【分类号】：G219.2

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