媒体“平台化”建设路径与方略研究

发布时间：2018-03-06 07:05

本文选题：媒体融合　切入点：平台化　出处：《新闻与写作》2017年11期 　论文类型：期刊论文

【摘要】：当前,平台融合成为媒体融合转型的核心,如何打造平台型媒体成为各层级媒体在转型中遇到的关键问题。融合媒体时代,平台是一个技术架构,是一种体制机制变革,更是一种思维方式。平台集成并呈现信息,收集并整合数据,同时也是社会关系网络搭建的枢纽。因政策、资源、人力等多方面因素的影响,各个媒体所打造的平台种类不一,搭建方式、内部结构也各不相同。建立血脉畅通的媒体融合平台,需要融合媒资和人力,需要再造生产流程,也需要创新灵活的生产模式。当前,平台建设仍然存在体制机制难变革、利用率低等、商业模式难构建等问题,媒体"平台化"的建设需要继续攻坚克难。
[Abstract]:At present, the platform fusion becomes the core of the media integration transformation. How to create the platform media becomes the key problem in the transformation of media at all levels. In the era of integrated media, the platform is a technical framework and a kind of institutional mechanism change. It is also a mode of thinking. The platform integrates and presents information, collects and integrates data, and is also the hub of social networks. The internal structure is also different. The establishment of a smooth media fusion platform requires the integration of media capital and manpower, the reengineering of production processes, and the need for innovative and flexible production models. There are still some problems in the construction of the platform, such as the system mechanism is difficult to change, the utilization rate is low, and the business model is difficult to construct.
【作者单位】：中国传媒大学电视学院;
【基金】：教育部人文社会科学重点研究基地重大项目“媒体融合背景下广播电视新闻理念与形态发展创新研究”(项目编号15JJD860005))阶段性研究成果
【分类号】：G206

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