刍议提升党报品牌形象

发布时间：2018-03-06 12:34

  本文选题：党报　切入点：策划力度　出处：《新闻传播》2017年02期 　论文类型：期刊论文

【摘要】：在纸质媒体地位受到严冲击的今天,作为党报如何发挥党报的舆论引导能力,让党报的声音成为群众最信赖的声音?为此,党报最重要的是提升自身的品牌形象,打造良好的品牌形象和号召力。在此笔者谈几点粗浅的体会。
[Abstract]:Today, when the position of the paper media is severely challenged, how can the Party newspaper give play to its ability to guide public opinion and make the voice of the party newspaper the most trusted voice of the masses? Therefore, the most important thing for the Party newspaper is to improve its own brand image, to create a good brand image and appeal.
【作者单位】： 黑龙江日报报业集团;
【分类号】：G216.3
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本文编号：1574857