传播学视域下明星微直播公益活动探究

发布时间：2018-03-09 08:57

本文选题：传播学视域　切入点：明星　出处：《新媒体研究》2017年02期 　论文类型：期刊论文

【摘要】：微博直播已成为一个新兴行业,更多的网络主播通过微博直播来获得关注,继而获得丰厚的工作收入。在普通民众利用网络平台进行直播的过程中,明星们也开始加入了微博直播的队伍。明星们通过微博直播公益活动,不仅可以通过自身的影响力,在短时间内将受众的关注度集中起来,以吸引更多的受众参与公益活动,也可以集聚社会上大多数人的力量来帮助弱势群体。文章从传播学的视域下,以传播学中的意见领袖、议程设置功能等理论为依据来探究明星微直播公益活动中存在的利与弊。
[Abstract]:Weibo live broadcast has become a new industry. More network anchors get attention through Weibo live broadcast, and then earn a lot of work income. In the process of ordinary people using the network platform to broadcast live broadcast, Stars also began to join the contingent of Weibo live broadcast. Stars broadcast public welfare activities live through Weibo, not only through their own influence, but also by focusing the attention of the audience in a short period of time, in order to attract more audiences to participate in public welfare activities. From the perspective of communication, based on the theory of opinion leader and agenda setting function, this paper explores the advantages and disadvantages of celebrity micro-broadcast public welfare activities.
【作者单位】：长春工业大学;
【分类号】：D632.9;G206

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