网络媒介在民营企业利益表达中的作用研究

发布时间：2018-03-09 23:00

本文选题：民营企业　切入点：网络媒介　出处：《内蒙古大学》2017年硕士论文　论文类型：学位论文

【摘要】：民营企业作为我国社会主义市场经济的重要组成部分,理应有非常便利的利益表达渠道。但在调查中发现,一些民营企业在现实中并不能有效的进行利益表达。而网络媒介的兴起给民营企业一个便捷有效的利益表达渠道。民营企业依靠网络媒介进行利益表达,在网民的推动下取得了很好的效果,从而进一步与相关部门进行有效的沟通,解决实际中的问题。本文首先对民营企业利益表达的相关概念以及利益表达的渠道和方式进行系统地阐述。其次,本文重点对网络媒介在民营企业利益表达中的作用做深入研究,通过近年来发生的民营企业有关利益表达的五件典型案例,采用内容分析法,揭示民营企业通过网络媒介有效的进行利益表达的一般性规律。与此同时,民营企业通过网络媒介进行利益表达中,如何引起受众的关注也成为了本文一个重要的研究核心。通过系统化的研究之后,本文进一步将研究细化,采用个案分析法以典型案例为核心,研究"微博"和"论坛"这两个网络平台在推动民营企业利益表达中具有哪些有利条件。最终依据对网络媒介的作用分析提出问题与对策。
[Abstract]:As an important part of China's socialist market economy, private enterprises should have very convenient channels of interest expression. Some private enterprises can not express their interests effectively in reality. However, the rise of network media provides a convenient and effective channel for private enterprises to express their interests. Private enterprises rely on network media to express their interests. With the help of Internet users, good results have been achieved, thus further effective communication with relevant departments. To solve the problems in practice. Firstly, this paper systematically expounds the related concepts, channels and ways of interest expression in private enterprises. This paper focuses on the role of network media in the expression of private enterprises' interests. Through five typical cases of private enterprises' interest expression in recent years, this paper adopts the method of content analysis. At the same time, the private enterprise carries on the interest expression through the network medium in the common rule, the private enterprise carries on the benefit expression effectively through the network medium, the private enterprise carries on the interest expression through the network medium, How to attract the attention of the audience has also become an important research core of this paper. After systematic research, this paper further refines the research, and uses case analysis method to take typical cases as the core. This paper studies the advantages of "Weibo" and "Forum" in promoting the expression of private enterprises' interests, and finally puts forward some problems and countermeasures based on the analysis of the role of network media.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F276.5;G206

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