自制小众文化网综的大众化探索——以《中国有嘻哈》为例

发布时间：2018-03-12 22:39

  本文选题：小众内容　切入点：自制网综　出处：《出版广角》2017年20期 　论文类型：期刊论文

【摘要】：在近年来综艺市场内容同质化、形式缺乏创新的环境下,爱奇艺自制小众文化网综节目《中国有嘻哈》率先以剧情式真人秀形式探索小众嘻哈音乐文化的传播,在为网综行业提供全新创作思路的同时,也肩负起文化传播的重要使命。在此背景下,本文以《中国有嘻哈》为例,深入探讨其运营思路和节目亮点,为此类自制小众文化网综如何进行大众化探索提供借鉴。
[Abstract]:In recent years, under the environment of homogenization of variety art market content and lack of innovation in form, iqiyi's homemade "China hip-hop" program "China's hip-hop" has taken the lead in exploring the spread of niche hip-hop music culture in the form of a storyline reality show. While providing new creative ideas for the comprehensive web industry, it also shoulders the important mission of cultural communication. In this context, this paper takes "China has hip-hop" as an example to explore its operational ideas and program highlights in depth. For this kind of self-made minority cultural network how to popularize the exploration to provide reference.
【作者单位】： 吉林师范大学新闻与传播学院;
【分类号】：G222
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本文编号：1603582