媒介融合环境下城市广播的生存空间拓展

发布时间：2018-03-14 06:07

本文选题：城市广播　切入点：生存空间　出处：《中国广播电视学刊》2017年05期 　论文类型：期刊论文

【摘要】：移动互联网的发展和媒介融合趋势的加速向仍处于旧有广电体制下的城市广播生态提出了挑战,使其在某种程度上面临着内外竞争加剧、新旧媒体合围的困境。由此,城市广播必须立足于媒介融合环境,重新拓展生存空间,而这要依赖于对城市空间的重新认识与发掘:第一,深度卷入与拓展城市物理空间,对城市中的移动空间、社区空间、公共空间进行充分利用;第二,全面反映与参与城市社会空间,在媒介的城市化和城市的媒介化两种趋势裹挟下,以其独特的广播叙事方式完成广播媒介的城市表达;第三,积极探寻与塑造城市文化空间,从城市文明、城市个人化听觉空间和听觉文化社群中寻找新的用户增长点。
[Abstract]:The development of mobile Internet and the accelerating trend of media convergence have challenged the urban broadcasting ecology, which is still under the old radio and television system, and to some extent it is facing the dilemma of intensified internal and external competition and the combination of new and old media. Urban broadcasting must be based on the media fusion environment, and re-expand the living space, and this depends on the re-understanding and exploration of urban space: first, deeply involved in and expand the physical space of the city, the mobile space in the city, community space, Make full use of public space; second, fully reflect and participate in urban social space, in the media urbanization and the media of the two trends, with its unique broadcast narrative way to complete the urban expression of broadcast media; third, Actively explore and shape the urban cultural space, from the city civilization, urban personal auditory space and auditory cultural community to find a new user growth point.
【作者单位】：中央人民广播电台;中国传媒大学新闻学院;
【基金】：2015年度国家新闻出版广电总局部级社科研究项目“媒介融合环境下广播媒体生存空间拓展研究”的阶段性成果,项目编号:GD1532
【分类号】：G222

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