从垄断到竞争：香港通讯传播融合管制的演进研究

发布时间：2018-03-14 08:08

本文选题：通讯传播　切入点：媒介融合　出处：《南京师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：在媒介融合出现之前,香港通讯传播业一直处于分类管制的局面。广播电视业主要由广播事务管理局进行监管,电讯业则主要由电讯管理局监管。分类管制时期,香港的免费电视、收费电视市场尚处于被寡头垄断的阶段,缺乏竞争让广播电视业未获得长足的发展。在此阶段,电讯业虽然逐渐开放竞争,但效果平平。随着“下一代网络”和“一网三用”的出现,通讯传播业中广播电视与电讯业的分界日趋模糊:不少电讯营办商选择推行收费电视服务,而电视持牌机构也可提供电讯服务。媒介汇流使分类管制出现多头管理、效率低下、缺乏统一的监管标准等问题。因此在2006年,特区政府首次开始针对成立通讯传播业单一的规管机构——通讯事务管理局进行公众咨询。经过法案草拟、立法会讨论后,于2012年4月1日正式成立了融合监管机构——通讯事务管理局。通讯事务管理局成立后,逐渐开放本地免费电视、收费电视、流动电视市场,电讯市场则实现了全面开放。开放市场的主要措施是通过引入竞争,,增发新的电视、电讯牌照,以市场为导向真正践行优胜劣汰原则,为香港市民提供更加丰富的选择。引入竞争让沉寂多年的香港电视市场重新焕发了活力。本文通过文献分析法、历史研究法和案例分析法,梳理香港通讯传播融合管制的构建过程,同时对比通讯局成立前后香港通讯传播业管制及其效果的流变。以融合管制出现之前-融合管制的构建历程-融合管制构建后的效果为逻辑主线,浅观融合管制构建过程中各利益集团的博弈,以及融合管制构建后对通讯传播业带来的新变化。本文将具体分析通讯局成立后对电讯、广播、电视业的积极和消极影响,反思构建融合管制过程中存在的问题,以期对我国媒介融合管制的构建有所关照。
[Abstract]:Before the emergence of media convergence, the communications industry in Hong Kong had been subject to classified control. The broadcasting and television industry owners were subject to the supervision of the Broadcasting Authority, while the telecommunications industry was mainly regulated by the Office of the Telecommunications Authority. The free television and pay television market in Hong Kong is still at a stage of oligopoly, and the lack of competition has prevented the broadcasting and television industry from making great progress. At this stage, although the telecommunications industry is gradually opening up and competing, With the emergence of the "next generation network" and "one network and three uses", the boundary between radio and television and the telecommunications industry has become increasingly blurred: many telecommunications operators have chosen to implement pay television services. Television licensees can also provide telecommunications services. Media convergence causes problems such as long management, inefficiency, lack of uniform regulatory standards, and so on. Therefore, in 2006, For the first time, the SAR Government has begun to conduct public consultation on the establishment of a single regulatory body for the telecommunications industry, the Communications Authority. After a draft bill was drafted and discussed by the Legislative Council, In April 1st 2012, the Communications Authority, an integrated regulatory body, was formally established. After the establishment of the Communications Authority, the local free television, subscription television and mobile television markets were gradually opened up. On the other hand, the telecommunications market has been fully liberalized. The main measures to open up the market are to introduce competition, to issue new television sets, to issue new telecommunications licences, and to truly implement the principle of survival of the fittest by taking the market as the guide. The introduction of competition has revitalized the Hong Kong television market, which has been dormant for many years. This paper is based on literature analysis, historical research and case analysis. Combing the construction process of communication fusion control in Hong Kong, At the same time, it contrasts the changes of the communication industry regulation and its effect before and after the establishment of the Communications Bureau in Hong Kong. This paper will analyze the positive and negative effects of the establishment of the Communications Bureau on the telecommunications, broadcasting and television industry, as well as the new changes brought about by the establishment of the fusion regulation. To reflect on the existing problems in the process of constructing fusion regulation, in order to pay attention to the construction of media convergence regulation in China.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G229.27

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