人民日报客户端媒体融合创新的路径

发布时间：2018-03-18 20:29

  本文选题：人民日报　切入点：新媒体产业　出处：《传媒》2017年19期 　论文类型：期刊论文

【摘要】：正2014年6月12日,人民日报客户端正式上线,这不仅是《人民日报》应对新媒体浪潮的转型之举,更是其推动自身与新媒体产业有效融合所迈出的坚实一步。此后的一年时间里,经过不断整合、探索以及参考市场反馈进行改进与优化后,2015年10月8日,人民日报客户端3.0版本全面上线。截至2017年7月,人民日报客户端下载量已达1.99亿。与其他普通报媒相比,《人民日报》承载着中央党媒的艰巨重任,其在客户端的设计和
[Abstract]:On June 12th 2014, People's Daily's client was officially launched, which is not only a transformative response to the wave of new media, but also a response to the new media wave. It is also a solid step to promote its effective integration with the new media industry. In the following year, after continuous integration, exploration, and reference to market feedback for improvement and optimization, in October 8th 2015, People's Daily client version 3.0 is fully online. As of July 2017, People's Daily client download capacity has reached 199 million. Compared with other ordinary news media, "People's Daily" bears the arduous task of the Central Party media, its design in the client and
【作者单位】： 广西科技大学;
【分类号】：G210.7
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本文编号：1631187