社交媒体下2015—2016年国内网络流行语现象与传播研究

发布时间：2018-03-25 04:32

本文选题：网络流行语　切入点：狂欢理论　出处：《重庆工商大学》2017年硕士论文

【摘要】：互联网的发展日新月异,网络语言作为互联网空间交流的载体也发生了巨大的变化,其中网络流行语就代表着网络语言的鲜明特点。网络媒介技术的日新月异,尤其是在社会化媒体的进程中,网络流行语作为社会舆论、文化的风向标也发生着巨大变化,本文通过对2015年网络流行语的梳理,结合文化理论分析网络流行语的变化历程中透射出的社会问题。本文使用文献研究法从网络流行语的发展入手,对前面学者关于网络流行语的研究进行梳理和归纳,总结出了网络流行语一些独特的特点,首先网络流行语的产生的速度和传播的频率就像一场场网络语言的狂欢盛宴,此起彼伏。其次再将2015-2016年年网络流行语进行搜集和整理,对比分析得出了网络流行语无论是词语来源还是词语符号表达的意义都呈现出娱乐性突出的变化趋势。通过借助巴赫金的狂欢理论分析网络语言泛娱乐化的特点背后折射出的网络青年的问题。首先是网络流行语的肯定与否定:它肯定了人们情感的表达,但是又用戏谑的方式表达了对现实生活压抑和束缚的否定,在肯定与否定之间切换来获得情绪的释放;其次网络空间和现实世界代表着第一世界现实世界和第二世界精神世界。现代青年们在现实世界生活中缺乏归属感,同时网络空间的生活又逐渐在人们生活中占据比重越来越大,人们将现实世界的迷茫和焦虑通过网络空间去表达,因此这些焦虑和迷茫又转换成为一场场语言的网络狂欢;最后分析网络流行语在官方表达和民间表达中如何实现对“官”和“民”话语空间的调节功能。最后对网络流行语现象对社会文化问题带来的影响进行二元对立分析。首先是促进文化发展多样性,其次又是社会舆论的晴雨表。但是网络流行语也折射出很多社会问题。本文在第四章重点分析问题并且提出对策:对于网络空间里青年们的焦虑现象可以从促进社会融合和倡导网络共同体的方式去增加人们精神上的归属;其次提高公众的媒介素养来地址网络文化的消费主义;对于语言文化的缺失需由政府、媒体、公众三个方面齐力解决。全文主要章节有:绪论、网络流行语与网络流行语现象、狂欢理论与网络流行语传播动因、网络流行语传播中的问题及对策主要四大部分。旨在从社会文化视角为网络流行语的研究提供思路。
[Abstract]:With the rapid development of the Internet, the network language, as the carrier of the Internet space communication, has undergone tremendous changes, among which the network catchwords represent the distinct characteristics of the network language. Especially in the process of social media, network catchwords as social public opinion, cultural vane has also undergone tremendous changes, this article through the 2015 network catchwords combing, Based on the cultural theory, this paper analyzes the social problems in the course of the change of network catchwords. This paper begins with the development of network catchwords by using the literature research method, combs and summarizes the previous scholars' research on network catchwords. This paper summarizes some unique features of network buzzwords. First, the speed and frequency of the generation and dissemination of network catchwords are like a carnival feast of network languages. Secondly, the 2015-2016 network catchwords are collected and sorted out. The comparative analysis shows that both the source of the words and the meaning of the expression of the words and symbols show an outstanding tendency of entertainment. By means of Bakhtin's carnival theory the characteristics of the network language pan-entertainment are analyzed. The problem of internet youth reflected behind it. The first is the affirmation and negation of internet buzzwords: it affirms the expression of people's emotions. But it also expresses the negation of the real life depression and bondage in a playful way, and switches between positive and negative to obtain the release of emotion. Secondly, cyberspace and the real world represent the first world real world and the second world spiritual world. Modern youth lack a sense of belonging in real world life, At the same time, the life of cyberspace gradually occupies more and more proportion in people's life, people express the confusion and anxiety of the real world through cyberspace, so these anxieties and confusion are transformed into a network carnival of language. Finally, it analyzes how to realize the function of regulating the discourse space of "officials" and "people" in the official expression and folk expression of network buzzwords. Finally, it makes a dualistic opposition to the influence of the phenomenon of network catchwords on social and cultural problems. Analysis... first and foremost, the promotion of diversity in cultural development, The second is the barometer of public opinion. But the popular words also reflect a lot of social problems. In the fourth chapter, this paper focuses on the analysis of the problems and puts forward countermeasures: the anxiety of young people in cyberspace can be promoted. Social integration and advocacy of network community to increase people's spiritual belonging; Secondly, to improve the media literacy of the public to address the consumerism of network culture; the lack of language and culture should be solved by the government, the media and the public. The main chapters of the paper are: introduction, network catchwords and the phenomenon of network buzzwords. The theory of carnival and the communication motivation of network catchwords, the problems and countermeasures in the communication of network catchwords are mainly four parts, aiming at providing ideas for the research of network catchwords from the perspective of social culture.
【学位授予单位】：重庆工商大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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