凤凰网同性恋报道的内容分析研究

发布时间：2018-03-25 11:00

本文选题：内容分析　切入点：同性恋主题报道　出处：《沈阳师范大学》2017年硕士论文

【摘要】：同性恋群体长久以来游走在主流社会的边缘地带,他们的存在一直是灰色的姿态,而近年来媒体报道中越来越多的出现同性恋者的身影,他们正在浮出水面,走进大众的视野。一直以来,他们在主流社会中的接纳度和自我认同感都很低,这跟主流社会对他们的看法直接相关。由于种种背景,同性恋者在大众视野中的形象一直无法摆脱艾滋病、伦理包袱等等饱受争议的影子,因此,研究媒体上关于同性恋者的报道成为一种必要。关于同性恋群体的媒体形象建构,长久以来都不受到媒体从业者的注意,正因为同性恋群体是少数的弱势群体,大众与同性恋群体的直接接触较少,了解程度较低。媒体报道对大众对其的认知就有更至关重要的影响,而目前主流媒体在处理关于同性恋的报道中尚存一些问题,本文通过对凤凰网这家较为权威的媒体中同性恋话题的报道文本的解读发现这些问题具体表现在哪些方面,发现出现这样的问题背后的深层原因,进而促进媒体改进报道方法,做出更加公正的报道。本文对凤凰网2007——2016年这十年间的同性恋主题报道进行内容分析,研究在这十年间同性恋这在报道中是怎样被再现的,十年间的报道出现了何种变化,并且通过分析报道中各个要素的呈现方式来深入了解凤凰网在进行媒体再现的时候对同性恋群体所包含的隐含态度,以及探究造成这些再现结果和变化背后的原因。本研究结果显示,凤凰网对同性恋者这十年来的报道让更多的大众认识了这一群体,发出了媒介应有的声音,凤凰网对于同性恋群体的报道基本上遵循了客观公正的原则,但仍然存在负面报道比重过重,形象再现存在污名化倾向,过分突出报道的娱乐性和爆炸性而有意夸大其负面形象和报道有失真实的情况存在。在再现同性恋者群体时存在性别比例失衡的情况,容易给大众造成误导。
[Abstract]:The gay community has long been on the fringes of mainstream society, and their existence has been grey. In recent years, more and more gay people have appeared in the media, and they are emerging. They have always been very low in acceptance and self-identity in the mainstream society, which is directly related to the views of the mainstream society on them. The image of gays and lesbians in public vision has always been unable to get rid of the controversial shadows of AIDS, ethical baggage, and so on. Therefore, it is necessary to study the media reports about homosexuals in the media. Because the gay community is a minority of vulnerable groups, the public has less direct contact with the gay community. Low level of understanding. Media coverage has a more critical impact on the public's perception of it, and there are still some issues in the mainstream media dealing with homosexuality. In this paper, through the interpretation of the text of the report on gay topics in Phoenix New Media, a more authoritative media, we find out in what aspects these problems are manifested, and find the underlying causes behind such problems, thus promoting the media to improve their reporting methods. To make a more just report. This paper analyzes the content of Phoenix New Media's gay theme report from 2007 to 2016, and studies how homosexuality has been reproduced in the report during this decade and what changes have taken place in the reporting during the decade. And through the analysis of the presentation of the various elements in the report, to deeply understand Phoenix New Media's implicit attitude towards the gay community when performing media reappearance, And to explore the reasons behind these reproductions and changes. The results of this study show that Phoenix New Media's coverage of homosexuals over the past decade has made more people aware of this group and made the media sound. Phoenix New Media's coverage of the gay community basically followed the principle of objectivity and impartiality, but there is still an excessive proportion of negative reports and a tendency to stigmatize the image reappearance. It is easy to mislead the public by deliberately exaggerating the negative image of the report and misrepresenting the misrepresentation of the gays and lesbians in the reappearance of the gays and lesbians.
【学位授予单位】：沈阳师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G212

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