探求转型之路:国际传媒集团的变革与回归

发布时间：2018-03-27 09:04

本文选题：传媒集团　切入点：经营战略　出处：《现代传播(中国传媒大学学报)》2017年04期

【摘要】：本文基于国际传媒集团2015年前后发布的财务数据,分析了新闻集团、21世纪福克斯、维亚康姆、时代华纳、迪士尼、BBC和CBS等七家传媒集团的投资战略变化、经营业绩动态以及各业务板块的发展趋势。研究发现,传统业务结构重组和探索新兴数字化业务是传媒集团转型变革的主要举措;但能保证其业绩稳定的支柱性业务仍在电视网和影视内容生产领域,集团业务结构和投资重心向影视领域回归。各传媒集团传统出版业务明显下滑,电子图书业务增长迅速;电视网业务是各集团的主要收入和利润来源,收视费增长高于广告增长;其他新兴数字化业务仍处于投入阶段、实际收效并不明显。
[Abstract]:Based on the financial data released by the international media group around 2015, this paper analyzes the changes in investment strategy of seven media groups, such as 21st Century Fox, Viacom, time Warner, Disney Company, CBS and so on. The research finds that the reorganization of traditional business structure and the exploration of new digital business are the main measures of the transformation and transformation of media groups. However, the pillar business which can guarantee its stable performance is still in the field of TV network and video content production. The structure of group business and the center of investment return to the field of film and television. The traditional publishing business of each media group is obviously declining, and the e-book business is growing rapidly. TV network business is the main source of income and profit for each group, and the increase of viewing fee is higher than that of advertising. Other emerging digital businesses are still in the investment stage, and the actual results are not obvious.
【作者单位】：中国人民大学新闻学院广告与传媒经济系;中国人民大学国家发展与战略研究院;中国人民大学新闻学院;
【基金】：中央高校基本科研业务费资助项目“中国传媒业融资模式效果的实证评估研究”(项目编号:15XNL030)的研究成果
【分类号】：G206-F

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