《赫芬顿邮报》内容生产研究

发布时间：2018-03-30 16:58

本文选题：《赫芬顿邮报》　切入点：内容生产　出处：《吉林大学》2016年硕士论文

【摘要】：作为一个仅创办十年的新兴互联网报纸,《赫芬顿邮报》早在数年前就已经成为学界、业界纷纷瞩目的对象。它的风生水起一方面得益于时下媒介大环境孕育出的新机遇,这为其运用互联网思维进行平台建设助了一臂之力;另一方面更在于内容生产中的独到之处,即既有个性化的新媒体内容生产,又有借鉴传统媒体严求高质量内容的影子。本文主要从后者入手,研究《赫芬顿邮报》的内容生产。总的来看,《赫芬顿邮报》的内容产出形式主要有三种:博客空间、聚合新闻和原创新闻生产,这同时也代表着它的不同发展时期。《赫芬顿邮报》本身就是靠博客起家,也恰恰是高质量的博客内容使《赫芬顿邮报》在诞生之初便吸引了众多读者的目光。凭借阿丽安娜·赫芬顿广博的人脉,该报集结了众多政界、学界及社会各界名流来开设博客,这是当时其他一些博客网站所不具备的。当然,最令读者信服的还是这些知名博主们提供的精彩内容,他们使《赫芬顿邮报》成为精英观点的集散地。在博客这个自组织生态圈中,博主和读者建立起密切的联系:博主在这里进行印象管理,塑造自我形象;读者则遵从心理的归属意识,自愿转发、评论自己感兴趣或者质优的内容,让精英观点阵营不断扩大,为该报带来了大量流量。聚合新闻是《赫芬顿邮报》根据当前过多过滥的信息与能够满足用户的有效信息极度匮乏之间的矛盾所做出的应时之举。它通过数据流量分析技术判断出哪些内容最受欢迎,进而将信息推送给读者,大大节省了读者自行查找信息的时间。但这一做法也充满争议,让《赫芬顿邮报》一度背上了“剽窃者”的骂名。随着媒介环境的进一步变化,一味复制、传播他人制作的内容已经不是新出路,这就驱使《赫芬顿邮报》进一步调整战略——将聚合新闻的价值边缘化,发展重心转向原创生产,毕竟互联网时代同质化信息太多,做出自己的特色才是王道。其实,从《赫芬顿邮报》诞生起,原创内容就是存在的。但随着互联网信息同质化严重、高质量内容匮乏,原创报道的分量才逐渐凸显出来。总体来看,《赫芬顿邮报》的原创内容生产主要有两部分:一是新闻队伍的专业内容生产。《赫芬顿邮报》先后几次从知名传统媒体挖来记者、编辑,大大夯实了新闻队伍,做出来一系列优质的调查类报道,这从其凭借作品《战场之外》获得普利策新闻奖就可见一斑。二是公民队伍的业余内容生产。《赫芬顿邮报》注意汇集公民的认知盈余力量,在一些重大项目上注意吸收来自公民的鲜活素材,同时还注意借力平台化建设拉近与读者之间的距离,不断推进内容再生产,为内容的裂变式传播路径提供了新的节点。总之,互联网为《赫芬顿邮报》的发展提供了新契机,高质量的内容让《赫芬顿邮报》如虎添翼,在传统报业衰落的背景下,一度成为诸多媒体纷纷效仿的典范。它从野蛮成长到有序规范的转变有其内在的生长逻辑,其规律值得探讨与借鉴。
[Abstract]:As a new Internet newspaper founded ten years, the Huffington post < > as early as a few years ago has become the academic and industry have attracted the attention of the object. It's a new opportunity fast hand thanks to the media environment nurtured, it helps for the use of the Internet thinking a helping hand to the other platform construction; on the one hand is more content in the production of originality, new media content which can be personalized production, and from traditional media strict for high quality content. This paper starts from the shadow of the Huffington post, < > the content of the production. In general, there are three main types of < > the contents of the output form of the Huffington post blog: space, news and original news production, it also represents the different stages of development. The Huffington post on the blog > itself is started, it is also of high quality blog content make < HOFEN The Washington Post "at the beginning of its birth has attracted many readers. Arianna Huffington with extensive contacts, the newspaper assembled many politicians, academics and social celebrities from all walks of life to set up a blog, this is the time with some other blog sites do not. Of course, the most convince the reader or provide these well-known bloggers the exciting content, they make < Huffington mail to become an elite center. In view of this blog self-organizing ecosystem, bloggers and readers to establish close contact: blogger impression management here, self image; readers follow psychological sense of belonging, voluntary forwarding, comments of their own interest or the quality and content of elite view camp continues to expand, brought a lot of traffic for the newspaper. The news is < > Huffington post polymerization according to the excessive information and meet the user's letter The contradiction between the lack of information need. It analysis techniques to determine which content is the most popular through the data flow, then the information pushed to the reader, the reader can save the time to search information. But this approach is controversial, let < Huffington > post was back on the "plagiarism" infamy. With the further changes in the media environment, blindly copying, dissemination of others produced content is not a new way, the value of marginalization which drives "Huffington mail to further adjust the strategy -- will shift the focus of the news, the development of the original production, after all, the homogenization of the age of the Internet information too much, make their own characteristics is the kingly way. In fact, from the birth of the Huffington post < >, there is the original content. But with the Internet information homogeneity, lack of high quality content, divided only original reports gradually Prominent. Overall, "the Huffington post > original content production mainly has two parts: one is the professional content production team. Huffington mail news has several times from the well-known traditional media hired reporters, editors, greatly reinforce the news team, made a series of high-quality survey reports, which won the Pulitzer news by virtue of its" award from the works outside the battlefield ". The two is remarkable amateur production. Huffington mail attention citizenry cognitive surplus strength collection of citizens, in a number of major projects absorbed by the citizens of fresh material, but also pay attention to the construction of the platform leveraging the closer the distance between the reader and continuously promote the content reproduction fission, propagation path for the content provides a new node. In short, the Internet provides a new opportunity for the development of the Huffington post < >, < high quality content to the Huffington post Daily a tiger with wings added in the traditional newspaper industry decline, background, became a model for the media to follow suit. It is from the barbaric growth has its inherent growth to the logic transformation of standardized and orderly, worthy of discussion and reference of the rules.

【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G219.712

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