移动媒体深度报道的现状、困境与趋势研究

发布时间：2018-03-30 18:12

本文选题：移动媒体　切入点：深度报道　出处：《山东师范大学》2017年硕士论文

【摘要】：20世纪八九十年代和21世纪初,是中国深度报道发展的鼎盛时期,而随着网络的崛起,纸媒深度报道似乎走入了困境,很多传统媒体纷纷裁撤了深度报道部门,深度报道的受众面越来越窄,深度报道记者也在转行。但是,随着移动互联网的发展,深度报道的理念、操作方式等也将发生变革,并会迎来新的发展机遇。“媒体融合”和“移动传播”早已是当前传媒界炙手可热的两个词,各家媒体都在不断尝试着向移动端转型。以深度报道见长的媒体们自然也不干落后。旧载体老去,新势力崛起。在移动互联大潮涌来的当下,深度报道的价值何在?深度报道能否去纸媒化生存?移动媒体能否发挥自身优势与深度报道完美融合?本文从通过对深度报道类微信公众号中发表的文章的传播内容、传播形式、传播渠道等方面的分析,揭示深度报道在移动端传播的新特点及新问题,并对其未来发展趋势提出借鉴。论文共分为五个部分。绪论主要论述了该选题的概况,交代了选题的背景还有选题的意义、对研究对象进行了阐释、还有国内外对于移动新媒体深度报道的发展现状研究。第一章主要是对移动媒体深度报道的概述,首先对深度报道做了概念界定并分析了深度报道在移动新媒体上的发展优势,深度报道的发展现状和深度报道在移动新媒体上延续发展的意义。第二章从报道议题、报道视角、报道方式、报道长度、报道技术五个方面分析了移动媒体上深度报道呈现出的新特性并分析了这些新特性的优点。第三章主要分析了移动媒体上的深度报道在内容上、传播形式上、人才储备上等方面暴露的一些问题所在和不足之处。第四章在前两章的基础上,结合国内外已经做出的优秀深度报道,从宏观方面对移动媒体深度报道未来发展提出的建议和发展趋势的预测。随着移动新媒体的普及和发展,深度报道也迎来了新的发展机遇,如何将深度报道与移动新媒体的优势融合并取长补短从而获得新生是论文探讨的重点。
[Abstract]:The 1980s and 1990s and the beginning of the 21st century were the heyday of the development of in-depth reporting in China. However, with the rise of the Internet, in-depth reporting in print media seems to have entered a dilemma, and many traditional media have abolished in-depth reporting departments one after another.Depth coverage by the public is getting narrower, in-depth reporting reporters are also changing careers."Media convergence" and "mobile communication" have long been two hot words in the media world, and various media are constantly trying to transform to mobile end.It is natural that the media who report in depth do not fall behind.Old carriers grow old and new forces rise.What is the value of in-depth reporting in the coming tide of mobile interconnection?Can the in-depth report go out of paper to survive?Can mobile media play its own advantages and the perfect integration of in-depth reporting?Based on the analysis of the content, form and channel of the articles published in the WeChat Official account, this paper reveals the new characteristics and problems of the in-depth reporting on the mobile end.And to its future development trend puts forward the reference.The thesis is divided into five parts.The first chapter is an overview of mobile media depth reporting. Firstly, it defines the concept of depth reporting and analyzes the development advantages of depth reporting in mobile new media.The development present situation of the depth report and the significance of the continuation development of the depth report on the mobile new media.The second chapter analyzes the new features and advantages of in-depth reporting in mobile media from five aspects: topic, perspective, way, length and technology.The third chapter mainly analyzes some problems and shortcomings of the mobile media in terms of content, communication form, talent reserve and so on.The fourth chapter is based on the first two chapters, combined with the excellent in-depth reports made at home and abroad, from the macro aspects of the mobile media depth reporting in the future development of the recommendations and the forecast of the development trend.With the popularity and development of mobile new media, in-depth reporting also ushered in a new development opportunity, how to combine the advantages of in-depth reporting and mobile new media and learn from each other to gain new life is the focus of this paper.
【学位授予单位】：山东师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

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