超越“商业模式”,叫响“价值模式”——中国媒体发展的价值逻辑

发布时间：2018-03-31 21:24

本文选题：价值模式　切入点：家族企业　出处：《新闻与写作》2017年08期

【摘要】：正中国媒体很独特,不仅要重视商业模式,还要重视更全面的"价值模式"。在媒体的发源地,也就是西方国家,媒体发端于商业文明,因此,媒体也是一门生意,与服装业、食品业没有本质区别,很多媒体是家族企业,赚了就扩大业务,赔了就破产或者卖掉。尽管西方媒体常常深度介入政治,但本质上是代表某种利益集团,也是一种商业行为。与西方媒体不同,今天的中国媒体发端于革命战争年代,根植于重义轻利的中国传统文化,因此,
[Abstract]:The Chinese media are very unique. They should pay attention not only to the business model, but also to a more comprehensive "value model." in the birthplace of the media, that is, the Western countries, the media originated from commercial civilization. Therefore, the media is also a business, and the clothing industry. There is no essential difference in the food industry. Many media are family businesses, expanding their businesses when they earn money, going bankrupt or selling them. Although Western media are often deeply involved in politics, they are essentially representing certain interest groups. It is also a commercial act. Unlike the Western media, today's Chinese media originated during the revolutionary war and are rooted in the traditional Chinese culture, which emphasizes justice and interests.
【作者单位】：人民日报媒体技术股份有限公司;
【分类号】：G206

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