移动传播时代的娱乐化生存:台湾苹果日报APP研究

发布时间：2018-04-02 13:14

本文选题：移动传播时代　切入点：台湾苹果日报APP　出处：《吉林大学》2017年硕士论文

【摘要】：在移动互联网时代,信息如海洋,漫无边际,对于受众,如何在短时间内获取更多有效的信息则成为新闻类APP诞生的必然条件之一。新闻类APP作为一种新的媒体形式,已然成为新闻传播学领域的热点。在台湾众多的新闻类app当中,属台湾苹果日报app最受欢迎。本文以它为研究对象,探讨它是以何种方式和特点去适应移动传播时代的要求,在台湾的媒介生态环境中占有一席之地。围绕它进行相关内容的讨论,比如它自身的优势是什么,它所面临的问题是什么,它在哪些方面迎合了受众的阅读习惯,这种阅读习惯是否又与台湾整体媒介生存环境有关?它的存在是否在某一方面体现出台湾媒介生态的现状和可能存在问题。在台湾,目前对于APP的研究并不多,而针对新闻类APP的研究则少之又少,所以本文从选题内容及选题角度来说就具有一定的创新性。第一章为绪论,通过对研究背景及研究现状的介绍来指出本选题的意义所在,它的创新之处。通过文件梳理法和内容分析法来展开本论文的研究。第二章为移动传播时代的台湾新闻类APP,包括三个部分:台湾的媒介生态环境、移动传播时代的来临与APP的繁荣和台湾新闻类APP的发展现状。从时间的维度纵向介绍台湾媒体在不同时代的发展。第三章为本论文的重点章节,对台湾苹果日报APP进行整体分析。首先它的风格要更偏娱乐化一些,而这种娱乐化体现在APP外在的样式设计以及内容推送,甚至相对严肃一些的政治新闻也会采用娱乐化的语言和形式来呈现。通过本章节对于台湾苹果日报APP的整体介绍来进一步来说明它存在的意义和影响以及对于台湾整体的媒介生态环境的重要性。第四章为台湾苹果日报APP成功的原因及存在的隐忧。虽然它在台湾是如此受到人们的喜爱和欢迎,但是它本身存在的问题也是无法忽视和避免的。在互联网时代,我们无法像对传统媒体那样的方式去监管新媒体,但是同样也不能放任不管,毕竟网络的影响力是一把双刃剑,管理不善,会产生什么样的结果谁都无法预知。作为新闻从业人员要提高媒介素养,提高内容质量,媒介组织要良性竞争,监管部门要加强管理,创造积极健康的媒介生态环境。
[Abstract]:In the era of mobile Internet, information such as ocean, boundless, for the audience, how to obtain more effective information in a short time is one of the inevitable conditions for the birth of news APP.As a new media form, APP has become a hot topic in the field of news communication.Among the many news app in Taiwan, Taiwan Apple Daily app is the most popular.Taking it as the object of study, this paper discusses how it adapts to the requirements of the era of mobile communication and occupies a place in the media ecological environment of Taiwan.What are its advantages, what are the problems it faces, and in what ways does it cater to the audience's reading habits? is this reading habit related to the overall media living environment in Taiwan?Whether it exists in a way reflects the current situation and possible problems of media ecology in Taiwan.In Taiwan, there are not many researches on APP, but few on APP, so this paper has some innovation from the content and the angle of topic selection.The first chapter is the introduction, through the introduction of the research background and research status to point out the significance of this topic, its innovation.Through the method of document combing and content analysis to carry out the research of this paper.The second chapter is the mobile communication era of Taiwan news app, including three parts: Taiwan's media ecological environment, the advent of mobile communication era and the prosperity of APP and Taiwan news APP development status quo.This paper introduces the development of Taiwan media in different times from the dimension of time.The third chapter is the key chapter of this paper, the overall analysis of the Taiwan Apple Daily APP.The fourth chapter is the reasons for the success of APP and the hidden worries.Although it is so popular in Taiwan, its own problems can not be ignored and avoided.In the Internet age, we can not regulate new media in the same way as traditional media, but also can not let go, after all, the influence of the Internet is a double-edged sword, mismanagement, will produce no one can predict what the outcome.As journalists, media literacy and content quality should be improved, media organization should compete well, supervision department should strengthen management and create positive and healthy media ecological environment.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G210.7

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