因袭与重塑:移动传播时代的新闻视听语言特征研究——以三大央媒两会短视频报道为例

发布时间：2018-04-03 01:21

本文选题：移动传播　切入点：视听语言　出处：《新闻大学》2017年05期

【摘要】：新闻的视听语言在移动传播中呈现何种特征,是探究移动时代传播规律的重要议题。以往研究中,一类范式为从美学或行业规则的角度对新闻视听语言的意味或效果进行解读;另一类为实证范式,多以小样本被试参与实验或以抽样调查得出的收视数据作为依据。本研究突破上述局限,在大数据背景下获取实际观看数据,对视听文本与观看数据进行多元逐步回归分析。研究发现,传统的电视新闻生产的惯性尚在移动平台延续,而由于移动媒体的特有性质,奠定于电影时代、在电视新闻时代被认为对受众意味着具有吸引力,或者彰显新闻专业性的大部分视听语言要素,对移动端的实际收视并不具有正面效果。
[Abstract]:What kind of features the audio-visual language of news presents in mobile communication is an important topic to explore the law of communication in the mobile age.In previous studies, one kind of paradigm is to interpret the meaning or effect of news audio-visual language from the perspective of aesthetics or industry rules; the other is empirical paradigm.Most of the participants took part in the experiment or based on the viewing data obtained from the sample survey.This study breaks through the above limitations, obtains the actual viewing data under the background of big data, and carries on the multivariate stepwise regression analysis on the audio-visual text and the viewing data.The study found that the inertia of the traditional TV news production is still continuing on the mobile platform, but because of the unique nature of the mobile media, it is established in the film era, and it is considered to be attractive to the audience in the television news era.Or highlight the majority of news professional audiovisual language elements, the mobile side of the actual viewing does not have a positive effect.
【作者单位】：北京交通大学语言与传播学院;清华大学新闻与传播学院;
【基金】：国家社科基金青年项目“党报在移动智能终端上的传播效果研究”(项目编号:16CXW006)阶段性研究成果
【分类号】：G220.7

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