海外电视节目模式引进溢出效应及促进机制研究

发布时间：2018-04-05 02:14

本文选题：电视节目模式　切入点：模式引进　出处：《浙江传媒学院》2017年硕士论文

【摘要】：当前,电视节目模式已经成为全球电视节目交易市场的重要组成部分。我国对电视节目模式的研发起步较晚,发展水平落后于欧美和同处东亚的日、韩等国,在全球节目模式交易市场上,多以模式购买国的身份出现。近年来,随着海外节目模式版权贸易的日益频繁,我国电视节目模式的应用与开发,尤其是电视内容行业的发展成效显著。一个潜在的原因在于,引进海外优秀的节目模式,可以为我国电视节目制播方创造与国外创意、制作团队深入接触的机会,可以深度学习海外先进的节目制作理念和制作方式,进而促进我国电视内容,乃至视频内容产业的发展。这种发展效应,就是海外节目模式引进所产生的溢出效应。即在节目模式引进与应用过程中,通过与输出方直接或间接的互动、交流与学习,促进了引进方在节目模式创意与制作上的进步和内容产业发展。本文就是以节目模式溢出效应为研究对象,以知识溢出理论为依据,在阐述海外电视节目模式溢出效应的内涵与途径的基础上,从宏观和微观两个方面具体分析这一效应。进一步地,根据对知识溢出效应影响因素的梳理,结合电视节目模式的知识特性,从节目模式引进方、节目模式输出方以及节目模式本身这三个方面,提炼出引进节目模式溢出效应的关键影响因素,并通过面向业界开展问卷调查的方式,明确各个具体影响因素的重要程度。最后,结合问卷结果与影响机理分析,进一步提出促进节目模式知识溢出的有效机制与对策建议。
[Abstract]:At present, the television program mode has become an important part of the global television program trading market.In China, the R & D of TV program mode started late, and the level of development lagged behind that of Europe, America and other countries in East Asia, such as Japan and South Korea. In the global program mode trading market, most of them appeared as mode buyers.In recent years, with the increasing frequency of copyright trade in overseas program mode, the application and development of TV program mode in China, especially the development of TV content industry, has achieved remarkable results.One potential reason is that the introduction of an excellent program model from overseas can create opportunities for Chinese television producers and broadcasters to make in-depth contacts with foreign producers and production teams, and can learn deeply about advanced overseas programming concepts and production methods.And then promote the development of TV content and even video content industry in China.This kind of development effect is the spillover effect produced by the introduction of overseas program mode.That is, in the process of introducing and applying the program mode, through direct or indirect interaction with the exporter, the communication and learning promote the innovation and production of the program mode and the development of the content industry.Based on the theory of knowledge spillover and the connotation and approach of the spillover effect of overseas TV programs, this paper analyzes the spillover effect from macro and micro aspects.Further, according to the influence factors of knowledge spillover effect, combined with the knowledge characteristics of TV program mode, from the three aspects of program mode introduction, program mode output and program mode itself,The key influencing factors of the spillover effect of the imported program mode are extracted, and the importance of each specific influencing factor is clarified by the way of questionnaire survey for the industry.Finally, based on the results of the questionnaire and the analysis of the influence mechanism, the effective mechanism and countermeasures are put forward to promote the knowledge spillover of the program mode.
【学位授予单位】：浙江传媒学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222

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