武当武术互联网传播优势、困境及对策研究

发布时间：2018-04-11 19:35

本文选题：武当武术 + 互联网传播　；参考：《华中师范大学》2017年硕士论文

【摘要】：武当武术于2006年被收录为第一批国家级非物质文化遗产名列,2016年10月10日至16日,纪录片之《这里是中国》由“今日俄罗斯”电视台与北京中视雅韵文化传播中心合作组成。作为“记录中国”的传播工程项目,第一季主要聚焦“国宝大熊猫”、“国粹京剧”、“武当功夫”三大海外受众喜爱的板块。武当武术在时间的积累和自身的独特魅力不断扩大传播的广度和受众群体,在经历十年的传播发展中,其传播效果显得不尽如人意,现在的民众对武当武术背后的文化精神内涵所知甚少,而传播媒介的选择对于传播的效果起着决定性的意义。互联网成为第四传播媒介,在“互联网+”和眼球经济时代的到来,海量的信息资源在互联网平台就能很便捷的获取和分享互动,互联网媒介运用到传统行业促进其良性发展已经成为一种趋势。武当武术作为全球传播的优秀文化遗产,互联网媒介的传播重要性不容忽视,在充满机遇与挑战的时代,本文主要立足于武当武术互联网传播的相关“关键词”搜索结果量、传播平台涉及网站、微信、微博、APP建设及衍生品线上销售的相关情况,结果表明当前武当武术的互联网传播已得到一定重视但缺乏实效性。进一步剖析互联网媒体运用于武当武术传播的优势以及困境,优势主要表现在1、网民数量以及网络普及率的快速增加为传播提供基数保障;2、传播广度及深度得以延伸;3、产业链发展进一步深化。困境表现在1、关键词搜索获取“碎片化”的浅阅读弊端;2、分享交流的随意性;3、过分依赖互联网传播影响受众对武当武术身体美的理解;4、传播的不平衡性。武当武术互联网传播在时代的号召以及自身的利益诉求下已显得刻不容缓,但互联网传播绝不是花架子,也不是生搬硬套,针对武当武术自身的特点以及当前互联网传播的薄弱点,建议1、要加强武当武术文化传播;2、整合互联网传播内容,提高实用和规范性;3、优化网站设计,完善网站视频、音频和互动栏目;4、加强APP、微博、微信等建设;5、加快武当武术人才的培养;6、开展宣传,培养受众互联网思维。
[Abstract]:Wudang Wushu was listed as the first batch of national intangible cultural heritage in 2006. From October 10 to 16, 2016, the documentary "here is China" is made up of "Russia Today" TV station and Beijing ZhongTV Yayun Cultural Communication Center.As a dissemination project of "record China", the first season focuses on "National Treasure Giant Panda", "National Opera" and "Wudang Kung Fu" three favorite sectors of overseas audiences.Wudang Wushu in the accumulation of time and its own unique charm continues to expand the spread of the breadth and audience, after 10 years of communication development, its communication effect is not satisfactory,Nowadays, people know little about the cultural spirit behind Wudang Wushu, and the choice of media plays a decisive role in the effect of Wudang Wushu.The Internet has become the fourth medium of communication. With the advent of the era of "Internet" and eyeball economy, vast amounts of information resources can be easily accessed and shared on the Internet platform.It has become a trend to apply Internet media to the traditional industry to promote its benign development.Wudang Wushu as an excellent cultural heritage of global communication, the importance of Internet media communication can not be ignored. In the era of full of opportunities and challenges, this paper is mainly based on the Wushu Internet dissemination of Wudang related "keyword" search results,The communication platform is related to website, WeChat, Weibo app construction and online sales of derivatives. The results show that the current Wudang Wushu Internet dissemination has been paid attention to, but lack of effectiveness.To further analyze the advantages and difficulties of the application of Internet media to Wudang Wushu communication,The main advantages are as follows: 1.The rapid increase of the number of Internet users and the popularization rate of the network provide the basic guarantee for communication, extend the breadth and depth of communication, and further deepen the development of the industrial chain.The predicament is shown in 1, keyword search acquires the "fragmentation" of shallow reading malpractice, the random nature of sharing and communication, the excessive reliance on the Internet to influence the audience's understanding of Wudang Wushu body beauty, the spread of imbalance.Wudang Wushu Internet dissemination in the call of the times and their own interests have become urgent, but Internet communication is by no means a flower, nor is it a hard copy.In view of the characteristics of Wushu itself and the weakness of current internet communication, it is suggested that: 1. Strengthen Wushu cultural communication in Wudang, integrate the content of internet communication, improve the practicality and standardization of Wushu, optimize the website design, and perfect the website video.Audio and interactive column 4, strengthen APP, Weibo, WeChat and other construction, speed up Wudang martial arts talent training, carry out propaganda, cultivate audience thinking on the Internet.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;G852

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