媒介发展的马太效应

发布时间：2018-04-14 18:48

本文选题：马太效应 + 媒介发展　；参考：《新闻战线》2017年17期

【摘要】：正马太效应揭示的是社会发展中的两极分化现象,资源向强者集中,强者愈强,弱者愈弱。马太效应和"二八定律"类似,和均衡之道相悖,是一种普遍而重要的规律。在媒介的发展中,同样存在马太效应,只有少数强势媒介能站上金字塔尖。聚合化的用户注意力用户是媒介的生命线媒介和用户就像鱼和水的关系,水可以
[Abstract]:The positive Matthew effect reveals the phenomenon of polarization in social development. The resources concentrate to the strong, the stronger the stronger, the weaker the weak.The Matthew effect is similar to the law of 28 and is contrary to the equilibrium. It is a universal and important law.In the development of media, there is also the Matthew effect, only a few powerful media can stand at the top of the pyramid.Aggregated user attention user is the lifeline of the medium and the user is like the relationship between fish and water, water can
【作者单位】：中央电视台广告部;
【分类号】：G206-F

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