新媒体时代昆明市高校体育文化传播的研究

发布时间：2018-04-16 16:25

本文选题：新媒体 + 高校体育文化　；参考：《云南师范大学》2017年硕士论文

【摘要】：新媒体时代的到来,使高校体育文化的传播面临新的机遇与挑战,如何利用新媒体更好的传播高校体育文化,是当下值得研究讨论的一个课题。如今的传统媒体已经难以满足传播体育文化的需要,尤其是在面向年轻一代的广大学生,更愿意接受方便快捷、易于互动的传播形式,这对传播者提出了更高的要求。新媒体的传播效力逐渐得到社会的认可,将新媒体引入校园,与高校体育文化相结合,能让在校师生更好的体会到体育文化的魅力,从而促进高校体育文化的传播。本文以昆明市呈贡大学城内的高校体育文化传播作为研究对象,研究方法包括文献资料法、问卷调查法、逻辑分析法、数理统计法,对所收集的文献资料和调查数据进行深入分析和归纳总结。对新媒体和高校体育文化的概念进行了界定,并阐述了其结构、特征和功能。在对各高校的体育文化现状以及传播现状进行调查与分析后,发现了相关问题并提出了对策与建议。笔者分别从传播源、传播途径、传播内容以及新媒体与传统媒体的受关注程度和满意程度方面进行了分析研究,为昆明市高校体育文化的传播提供一定理论依据。高校体育文化内涵丰富,大体包括精神文化、制度文化以及物质文化,新媒体的运用与管理也对高校体育文化的传播影响深远。由于本人时间、精力和研究水平有限,研究还不够深入,不足之处在今后将继续研究。
[Abstract]:The arrival of the new media era makes the spread of sports culture in colleges and universities face new opportunities and challenges. How to make use of new media to better spread the sports culture in colleges and universities is a topic worth studying and discussing.Nowadays, the traditional media has been difficult to meet the needs of sports culture, especially in the young generation of students, more willing to accept the convenient, easy to interact forms of communication, which put forward a higher demand for communicators.The communication effect of new media is gradually recognized by the society. Introducing new media into the campus and combining with sports culture in colleges and universities can make teachers and students better understand the charm of sports culture and thus promote the spread of sports culture in colleges and universities.This paper takes the spread of university sports culture in Chenggong University Town of Kunming as the research object. The research methods include literature, questionnaire, logic analysis, mathematical statistics, etc.The collection of literature and survey data in-depth analysis and summary.This paper defines the concept of new media and sports culture in colleges and universities, and expounds its structure, characteristics and functions.Based on the investigation and analysis of the present situation of sports culture and its dissemination in colleges and universities, this paper finds out the relevant problems and puts forward some countermeasures and suggestions.The author analyzes and studies the source of communication, the way of communication, the content of communication, the degree of concern and satisfaction of new media and traditional media, and provides a certain theoretical basis for the spread of sports culture in Kunming.Sports culture in colleges and universities is rich in connotation, including spiritual culture, institutional culture and material culture. The use and management of new media also have a profound impact on the dissemination of sports culture in colleges and universities.Because my time, energy and research level is limited, the research is not deep enough, the deficiency will continue to study in the future.
【学位授予单位】：云南师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206;G807.4

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