基于受众分析基础上电视真人秀节目的发展策略研究

发布时间：2018-04-17 17:42

本文选题：真人秀 + 受众分析　；参考：《河北大学》2017年硕士论文

【摘要】：近几年,以《奔跑吧兄弟》、《爸爸去哪儿》、《我是歌手》等为代表的电视真人秀节目,成功吸引了各年龄阶段的电视受众,成为当下电视综艺节目的主流形态。电视真人秀节目这一综艺节目形态,在我国并非全新的节目形态,从2000年广东电视台《生存大挑战》算起,已经经历了十七年的历程。但是,之所以一直长盛不衰,尤其是2013年后掀起了新的收视热潮,究其原因是由于其较好的迎合和满足受众需求。“使用与满足”理论为现代电视工业揭示了一个道理,受众需求的满足是电视收视的关键,这一观点也深深影响着电视产业发展,使得受众在电视节目的制作过程中的作用越来越大。目前而言,我国对电视真人秀节目的研究重点仍然在电视真人秀节目制作本身,而往往忽视了在作为节目需求方的电视受众。但是,受众对电视真人秀节目的关注行为、动机及态度,将直接影响真人秀节目的生存和发展趋势,这也是本文研究的意义所在。本文通过对受众的关注行为和动机分析认为,受众关注电视真人秀节目,是为了满足真实冲突、窥视好奇、“拟态”参与、娱乐放松、文化消费等方面的心理需求。此外,我国电视真人秀节目在满足受众心理需求的同时,存在诸如同质化竞争严重、低俗炒作普遍、受众互动不足、过度商业化和大众狂欢等传受失衡的问题。本文在受众分析的基础上,发现电视真人秀节目双向交流与制约的“传—受”关系,具备了“传播场”的效应。因此,本文引入马莱茨克大众传播场模式,对重构电视真人秀节目的“传播场”提出了五点建议:一是重构“场”内传播者,走精品化道路;二是重构“场”内传播讯息,实现节目本土化;三是重构“场”内传播媒介,加强舆论引导;四是重构“场”内接收者,传播社会正能量;五是重构“场”内法制环境,注重版权保护。希望以上建议能够帮助我国电视真人秀节目提升文化内涵和节目创新,在满足受众需求的同时传播社会正能量。
[Abstract]:In recent years, reality TV shows, such as "run Brother", "where Dad goes", "I am the Singer" and so on, have successfully attracted audiences of all ages and become the mainstream form of current TV variety shows.Reality TV program is not a new program form in our country. It has gone through 17 years since Guangdong TV Station "the Great Challenge of Survival" was counted in 2000.However, the reason why it has been prosperous, especially after 2013, is that it caters to and meets the needs of the audience.The theory of "use and satisfaction" reveals a truth for the modern television industry that the satisfaction of audience needs is the key to television viewing, and this view has a deep impact on the development of the television industry.Make the audience in the production process of television programs play a more and more important role.At present, the focus of our research on reality TV shows is still in the production of reality TV programs, and often ignores the television audience as the demand side of TV programs.However, the attention behavior, motivation and attitude of the audience to the reality TV show will directly affect the existence and development trend of the reality TV show, which is also the significance of this study.Based on the analysis of the audience's attention behavior and motivation, the author thinks that the audience's attention to reality TV shows is to satisfy the psychological needs of real conflicts, prying curiosity, "mimicry" participation, entertainment relaxation, cultural consumption, and so on.In addition, while satisfying the psychological needs of the audience, there are some problems such as the serious homogeneity competition, the widespread vulgar hype, the insufficient interaction of the audience, the excessive commercialization and the mass carnival.Based on the analysis of the audience, this paper finds out that the two-way communication and restriction of TV reality shows have the effect of "communication field".Therefore, this paper introduces the Maletsk mass communication field mode, and puts forward five suggestions for reconstructing the "field" of reality TV show: first, reconstructing the "field" communicator, taking the road of fine quality; second, reconstructing the "field" to spread information.The third is to reconstruct the media in the "field" and strengthen the guidance of public opinion; the fourth is to reconstruct the receivers in the "field" to spread the positive energy of the society; and the fifth is to reconstruct the legal environment within the "field" and pay attention to the protection of copyright.I hope the above suggestions can help our TV reality TV programs to enhance the cultural connotation and program innovation, to meet the needs of the audience at the same time to spread social positive energy.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222

【参考文献】