全媒体环境下北京市“百队杯”足球赛报道研究

发布时间：2018-04-20 03:24

本文选题：全媒体 + 校园足球　；参考：《首都体育学院》2017年硕士论文

【摘要】：新媒体技术的发展日新月异,与传统媒体相比带来的优势是巨大的,如传播速度快、信息海量、互动性强等。在新媒介的影响下,受众的阅读习惯与方式也发生了翻天覆地的变化,倾向于快节奏、无障碍、碎片化的快餐式阅读。因此,校园足球赛事的报道要想取得更好的传播效果,获得更多的关注,必须结合新媒体和传统媒体的优势,在全媒体视角下谋求发展之路。目前,关于校园足球的研究大多数停留在体育训练学的角度,对其在媒介视角下的研究少之甚少。本文将校园足球赛事报道置于全媒体语境下进行研究,在理论和实践方面都具有积极意义。主要运用文献资料法、逻辑分析法、案例分析法和内容分析法,以北京市“百队杯”足球赛报道为案例进行内容分析,得出统计数据,在此基础上探究其报道现状及存在的问题与不足,提出在全媒体视角下校园足球赛事报道的策略分析。通过研究发现,“百队杯”报道结合了多种形式的报道,既包括《北京晚报》等传统媒体的报道,也包括北晚新视觉网站、官方微博等新兴媒体的报道,通过积极塑造品牌赛事形象、举办线上线下体验活动等手段有效宣传和推广了“百队杯”足球赛,同时也存在一些不足,如整体上报道力度不足、新媒体运用不到位等。最终得出以下结论:校园足球的发展具有良好的政策与媒介环境,但其赛事报道仍过分依赖传统媒体,无法打破传统的思维与经营模式,对新媒体渠道的利用率低下,媒介融合不够充分。建议其创新报道模式有效获取受众注意力、深化媒介融合实现真正的融媒体报道、升华赛事内涵打造品牌赛事。
[Abstract]:The development of new media technology is changing with each passing day. Compared with the traditional media, the advantages of new media are huge, such as fast transmission, massive information and strong interaction. Under the influence of the new media, the readers' reading habits and ways have also changed dramatically, which tend to fast pace, barrier free and fragmented fast food reading. Therefore, campus football In order to achieve better communication effects and gain more attention, it is necessary to combine the advantages of new media and traditional media to seek the road of development in the perspective of the whole media. At present, most of the research on campus football remains in the perspective of sports training. The report of ball games is studied in the context of the whole media. It has positive significance in both theory and practice. The main use of literature, logical analysis, case analysis and content analysis is to analyze the content of Beijing "100 Team Cup" football match report as a case, and to find out the statistical data on this basis. Through the research, it is found that the "100 Team Cup" report combines various forms of coverage, including the reports of the traditional media such as the Beijing evening news and other new media, such as the new vision website of the north and the evening, the official micro-blog and other new media. The image of the brand competition and the online offline experience are effectively propagate and popularize the "100 Team Cup" football match. At the same time, there are also some shortcomings, such as the lack of overall coverage and the lack of new media. Finally, the following conclusions are drawn: the development of campus football has a good policy and media environment, but its events are reported. The road is still too dependent on traditional media, can not break the traditional thinking and management mode, the utilization rate of new media channels is low, media integration is not enough. It is suggested that the innovative reporting mode can effectively obtain the audience's attention, deepen the media convergence to realize the real media coverage, and promote the connotation of the Chinese competition to create brand events.

【学位授予单位】：首都体育学院
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206

【参考文献】