高校新媒体改编《成都》风潮的启示——基于引爆点理论的探析

发布时间：2018-04-20 10:53

本文选题：高校新媒体 + 引爆点　；参考：《西南交通大学学报(社会科学版)》2017年04期

【摘要】：2017年2月,各大高校新媒体陆续推出了歌曲《成都》改编版并成为一种风潮,当月的高校微信热文排行榜前四名也被《成都》改编版本所占据。用引爆点理论的个别人物法则、附着力法则和环境威力法则来分析这些改编版本的话题策划、话题内容和话题传播,可为办好、办活高校新媒体以及更好地传递学校形象提出建议:在话题策划上提升运营者的传播力,在话题内容上增加信息的附着力,在发布传播上提高对周围环境的敏感度。
[Abstract]:In February 2017, new media in Colleges and universities launched the song "Chengdu > adaptation edition" and became a kind of trend. The top four of the WeChat hot text rankings in the same month were also occupied by the adaptation version of the "Chengdu >". The topic planning of these versions was analyzed with the principle of individual characters of the detonating point theory, the adhesion law and the environmental power law. The dissemination of content and topic can provide suggestions for running the new media and better transmitting the image of the school: enhance the communication power of the operators in the topic planning, increase the adhesion of information on the topic, and improve the sensitivity of the environment to the dissemination and dissemination.

【作者单位】：西南交通大学党委宣传部;
【分类号】：G206

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