网络惠老发展探究:基于中老年网民的上网行为调查

发布时间：2018-04-21 04:13

  本文选题：中老年 + 上网行为　； 参考：《现代传播(中国传媒大学学报)》2017年06期

【摘要】：通过调查中老年电脑网民的上网行为,一是发现服务优势与特定目的是他们上网和接触不同网络服务的主要原因,并表现为以信息获取为主体的活动模式和功用评价,急需老年网站的专业化建设及大力推广;二是得出用户因素是影响其上网行为的根本因素,媒介因素是影响其对不同网络服务接触频率或接受态度的关键因素,环境因素主要会影响其对不同网络服务的接触态度,进而结合积极老龄化的内涵提出了网络媒介的惠老发展策略。策略包括提高老年群体的触网意识和上网能力,推广老人上网设备和信息无障碍设计,加强营造关怀、养用结合的网络媒体内容惠老建设和传统老年媒体的网络化传播,构建网络化居家养老生活服务系统,培育网络媒介惠老发展的内外支撑环境等。
[Abstract]:Through investigating the Internet behavior of the middle-aged and elderly computer users, the first is to find that the main reasons for their access to the Internet and different network services are the service advantages and specific purposes, and the main performance is the activity mode and function evaluation with information acquisition as the main body. The professional construction and promotion of the elderly websites are urgently needed. Second, it is concluded that the user factor is the fundamental factor affecting their Internet access behavior, and the media factor is the key factor affecting their contact frequency or attitude towards different network services. Environmental factors will mainly affect their contact attitude to different network services, and then put forward the strategy of promoting the old development of network media combined with the connotation of active aging. The strategies include improving the sense of network contact and ability of the elderly, popularizing the design of network equipment and information accessibility for the elderly, strengthening the construction of care, building up the network media content with the combination of maintenance and use, and the network communication of the traditional media for the elderly. To construct the network-based life service system for the aged and foster the supporting environment for the development of the network media.
【作者单位】： 哈尔滨工业大学媒体技术与艺术系;
【基金】：国家社科基金青年项目“‘三网融合’背景下老年群体媒介诉求与满足策略的实证研究”(项目编号:11CXW024)的研究成果
【分类号】：C913.6;G206
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本文编号：1780877