网络用户健康知识生产差异研究——基于“H7N9事件”微博的内容分析

发布时间：2018-04-21 10:50

本文选题：HN事件 + 网络用户　；参考：《新闻界》2017年07期

【摘要】：本文以内容分析法对H7N9事件微博的内容进行分析研究,试图考察网络用户在健康议题上的知识生产差异。研究结果表明:首先,网络用户在H7N9健康知识生产上存在明显的差异,在性别与认证状态上,女性用户更多地参与议题讨论,认证加V的男性用户拥有更多的话语权,居于东部发达城市的用户参与度最高。其次,在媒介表达与情感抒发上,多媒介运用渐成主流;男性用户与认证用户态度理性。再次,在内容类型与形式上,用户间的实质性内容无差异;认证用户以原创方式生产健康知识。最后,在时间序列上,随着事件的发展,男性用户、认证用户在H7N9健康知识生产的外在形式与内在体现上逐渐趋向于女性用户、非认证用户的知识生产模式。
[Abstract]:In this paper, the content of H7N9 event Weibo is analyzed by content analysis method, and the difference of knowledge production on health issues among Internet users is investigated. The results show that: first of all, there are significant differences in H7N9 health knowledge production among Internet users. In terms of gender and authentication status, female users participate more in the discussion of issues, and male users with authentication plus V have more right to speak. The participation of users in the developed cities in the east is the highest. Secondly, in media expression and emotional expression, multi-media use gradually become the mainstream; male users and authenticated users have a rational attitude. Thirdly, in terms of content type and form, there is no difference in substantive content between users; authentication users produce health knowledge in an original way. Finally, in time series, with the development of events, male users and authenticated users gradually tend to the knowledge production mode of female users and non-authenticated users in the external form and internal embodiment of H7N9 health knowledge production.
【作者单位】：中山大学传播与设计学院;上海交通大学媒体与设计学院;
【基金】：广东省软科学研究计划项目(2014A070702007) 广州市大数据与公共传播人文社会科学重点研究基地资助项目(17000-42220003)
【分类号】：G206

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