中国电视综艺节目明星秀的研究

发布时间：2018-04-22 14:14

本文选题：明星秀 + 综艺节目　；参考：《南昌大学》2017年硕士论文

【摘要】：近年来,随着我国的经济水平的发展以及我国电视受众的审美的改变,我国电视综艺节目发展势呈现多元化多栖化发展,势头突飞猛进,每年都有口碑与收益并入的节目脱颖而出。而明星秀更是近几年来独占鳌头的综艺节目类型。根据本文的研究范围,这类节目即以明星作为直接参与者以各种形式进行演绎、演出,并参与时长占节目时长比三分之二的节目的综艺节目,可称为明星秀。明星名人的参与,不仅仅局限于作为综艺节目的嘉宾出现,更多的是综艺节目选择为明星名人服务,甚至有的综艺节目出现为明星名人量身打造等现象。我国电视综艺节目如今属于“高投入高产出”的局面,越来越多的明星秀节目成为电视台竞争、电视观众追捧、以及广告商抢夺的香饽饽。而电视综艺节目作为商业与综艺娱乐的互动文本,通过明星名人的加盟参与,甚至制作,产业化的运作模式也更好地促进了电视综艺节目实现成功的商业营销。目前,我国对于明星秀节目并没有完全准确的定义,因此笔者通过数据整理法统计了2015年至2016年我国省级以上卫视综艺节目,以小见大,运用理论分析法、数据分析法、个案研究法、文献法对我国电视综艺节目明星秀进行界定及研究。通过梳理并对比近几年中国综艺节目明星秀综艺的发展趋势,可以看出我国综艺节目的变迁史,这不仅是体现出了我国综艺节目内容格局的转变,也体现出了受众心理需求的变化对电视综艺节目创作的影响。因此我们需要对这一发展变化进行系列探索研究,探究如今火热的综艺节目明星秀会给当下带来怎样的传播效果,存在哪些问题,从而得出综艺节目今后的发展方向,如何使得综艺节目在未来的道路上真正做到内容至上,品质至上,并且给观众带来寓教于乐的综艺效果。同时,笔者也在本文中提出了对于现代电视综艺节目明星秀的价值与责任的思考,为规范一些电视综艺节目明星秀中的明星名人参与者提出良好的建议,鼓励参与者更好地服务于电视节目以及广大观众。
[Abstract]:In recent years, with the development of the economic level of our country and the aesthetic change of the TV audience in our country, the development trend of the TV variety show diversified and multi-perch development in our country, and the momentum is advancing by leaps and bounds. Every year, word of mouth and earnings merge into the show stand out. And star show is the variety show type that dominates in recent years. According to the research scope of this paper, this kind of program is a variety show in which stars are taken as direct participants to perform in various forms, and participate in variety shows which account for 2/3 of the duration of the programs, which can be called star shows. Celebrity participation is not only limited to the appearance of guests as variety shows, more variety shows choose to serve celebrities, and even some variety shows appear as celebrity tailor-made phenomenon. The TV variety show in our country now belongs to the situation of "high input and high output". More and more star shows have become the competition of TV station, the TV audience is in pursuit, and the advertisers have snatched up the hot spots. As the interactive text of commercial and entertainment, TV variety show can promote the successful commercial marketing of TV variety show through the participation of celebrities, even the production and industrialization. At present, there is no complete and accurate definition of star show in our country. Therefore, the author, through the data collation method, has counted the variety programs of China's provincial level satellite TV from 2015 to 2016. Through a small part, I can see the whole, using theoretical analysis method and data analysis method. Case study method and literature method define and research the TV variety show star show in China. Through combing and comparing the development trend of Chinese variety show star show in recent years, we can see the changing history of Chinese variety show, which not only reflects the change of content pattern of variety show in our country. It also reflects the influence of the changes of the audience's psychological needs on the creation of TV variety programs. Therefore, we need to carry out a series of exploration and research on this development and change, to explore how the hot variety show star show will bring about the current communication effect, and what problems exist, so as to obtain the future development direction of the variety show. How to make variety show in the future on the road to truly achieve the highest content, quality first, and bring to the audience the variety effect of education in fun. At the same time, the author also puts forward some thoughts on the value and responsibility of modern TV variety show star show, and puts forward good suggestions for standardizing some celebrity participants in TV variety show star show. Participants are encouraged to better serve television programmes and the wider audience.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222

【参考文献】