原创电视演说节目的成功之道—安徽卫视《超级演说家》栏目研究

发布时间：2018-04-23 11:23

本文选题：《超级演说家》 + 电视演说节目　；参考：《湖南师范大学》2016年硕士论文

【摘要】：2013年夏,全国首档原创新锐语言竞技真人秀节目《超级演说家》以独树一帜的演说创意、积极向上的精神能量及精良细致的节目制作,在娱乐化、同质化电视节目大行其道的背景下成功突围,不仅吸引了社会各界的热切关注,还赢得了口碑与收视的双丰收。它颠覆了观众以往的电视体验,掀起一场崭新的演说风暴。与此同时,该节目也通过创造全新的表达语境和样式形态,为当下的电视荧屏注入了新鲜血液,极大地推动电视节目内容的多元化发展。《超级演说家》的成功,从机构视野来考量,它主要得益于电视行业的激烈竞争和内容创新；从受众层面来观察,它是满足人们提升口才和宣泄情感需求的产物；从社会语境来分析,它是社会走向开放民主和传媒话语赋权的结果。在经历了探索、发展及成熟这三大阶段后,该节目完成了从无到有、由弱变强的蜕变与成长。透过叙事学视角来解析,《超级演说家》的节目文本主要通过改进叙事方法和叙事策略来达到最佳的叙事效果。从叙事方法来看,“暗隐”的大叙述者和“明现”的次叙述者构建的叙事主体,完成了节目中行为的组织工作和信息的传播任务。而借助声音与画面构成的叙事手段,生动形象地呈现了节目内容。从叙事策略来看,节目通过设置尖锐激烈的叙事冲突和扣人心弦的叙事悬念,使内容富有强烈的艺术感染力,并增强了节目对受众的凝聚力,从而优化了传播效果。通过网络问卷调查,对《超级演说家》受众的构成现状、使用行为及评价情况进行考察,研究发现,该节目的受众群体主要由高学历的女性学生构成,而选手演说时引起的情感共鸣,是其倍受追捧的关键原因。面对日渐膨胀且多元化的受众需求,《超级演说家》首先建立了别具一格的情绪“转换场”,帮助受众放松心情以逃避日常生活与工作的重压,进而满足其心绪转换的需求。同时它也以隐性的方式,潜移默化地满足了他们在“拟态”及现实语境中的人际关系需求。除此之外,受众还可以在观看节目时,与其中的人物、事件、状况、态度进行勾联,从而协调或完善自身的观念和行为,满足自我确认的需求。并在节目所营造的信息环境中,构建与完善自己的知识结构,来满足环境监测的需求。最后,从宏观的社会文化层面来看,《超级演说家》作为时下最具人文色彩的电视节目之一,它以演说的方式,淋漓尽致地彰显了话语的力量。它还借鉴了真人秀的节目形式,为选手搭建了梦想舞台。另外,该节目也通过丰富的个体励志故事,向受众充分传递正能量；并通过对时下社会热点问题的思考、表达与探讨,在一定程度上促进了和谐社会的建设与发展。
[Abstract]:In the summer of 2013, the nation's first original new language reality show, Super Speaker, was entertaining with its unique speech ideas, positive mental energy and sophisticated and meticulous programming. In the background of homogenization TV programs, the successful breakthrough not only attracted the enthusiastic attention of all walks of life, but also won the double harvest of word-of-mouth and audience. It upended the audience's previous television experience and set off a new speech storm. At the same time, by creating a completely new context and style of expression, the program has injected fresh blood into the current television screen, greatly promoting the diversity of TV content. The success of Super Speaker. From the institutional perspective, it mainly benefits from the fierce competition and content innovation in the television industry; from the audience level, it is the product of meeting the needs of people to enhance their eloquence and vent their emotions; and it is analyzed from the social context. It is the result of the social trend towards open democracy and media discourse empowerment. After three stages of exploration, development and maturity, the program has completed the transformation and growth from the weak to the strong. From the perspective of narratology, the program text of Super orator can achieve the best narrative effect by improving the narrative method and strategy. From the point of view of narrative method, the narrator of "hidden" and the "secondary narrator" construct the narrative subject, which completes the organization of the program and the dissemination of information. With the help of the narrative means of sound and picture, the program content is vividly presented. From the point of view of narrative strategy, through setting up sharp and intense narrative conflict and gripping narrative suspense, the program makes the content full of strong artistic appeal, and strengthens the cohesion of the program to the audience, thus optimizes the communication effect. Through the network questionnaire survey, this paper investigates the current situation of audience structure, behavior and evaluation of super orator, and finds that the audience group of the program is mainly composed of female students with high academic qualifications. The emotional resonance caused by the contestant's speech is the key reason for its popularity. In the face of the increasing and diversified audience demand, Super orator first established a unique emotional "transition field" to help the audience relax to avoid the pressure of daily life and work, and then meet the need of mood change. At the same time, it also meets their interpersonal needs in mimicry and real context in an implicit way. In addition, the audience can also connect with the characters, events, situations and attitudes when watching the program, so as to coordinate or perfect their own ideas and behaviors to meet the needs of self-identification. In the information environment created by the program, we construct and perfect our own knowledge structure to meet the needs of environmental monitoring. Finally, from the macro social and cultural level, as one of the most humanistic TV programs, the super orator shows the power of discourse vividly and vividly in the way of speech. It also draws lessons from the reality TV program form, for players to build a dream stage. In addition, the program also through a wealth of individual inspirational stories, the full transmission of positive energy to the audience; and through the current social hot issues of thinking, expression and discussion, to a certain extent, to promote the construction and development of a harmonious society.
【学位授予单位】：湖南师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：G222

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