《人民日报》2014年至2016年河北省形象研究

发布时间：2018-04-24 19:12

本文选题：《人民日报》 + 河北省　；参考：《河北大学》2017年硕士论文

【摘要】：良好的区域形象对于河北省经济的发展,社会的和谐有着很好的推动作用,良好的区域形象可以帮助受众逐步认识、了解、喜爱河北。良好的河北省形象将会为河北省带来更多的资金投入并吸引众多来自国内外的游客,快速推动河北省各方面的发展。但是,2012年“毒胶囊”事件、2014年张家口血腥暴力事件、2016年“聂树斌案”翻案事件以及盘踞在河北天空的雾霾,给河北省区域形象造成了比较恶略影响,一定程度上阻碍了河北省整体的发展状况。因此,如何运用媒介资源,对河北省的区域形象进行良好的传播、塑造有着十分重要的意义。通过对《人民日报》中关于河北省新闻报的分析发现,《人民日报》呈现的河北省形象有:政治方面,河北省政府部门紧抓四风、服务群众,部分官员贪污腐败;经济方面,农业经济快速发展,积极融入京津冀发展一体化;社会方面,居民安居乐业、多先进典型;科教文卫方面,文化事业蓬勃发展,科技卫生不发达。就如何提升河北省形象提出了发挥自身优势,加快经济发展速度、加大宣传力度,建设服务型政府、紧抓京津冀一体化机遇,均衡发展科教文卫事业,防治污染与生态保护并重,宣传社会良好风气等看法。
[Abstract]:Good regional image can promote the economic development and social harmony of Hebei Province, and a good regional image can help the audience to gradually understand, understand and love Hebei. A good image of Hebei Province will bring more capital investment and attract many tourists from home and abroad to promote the development of Hebei Province. However, the "toxic capsule" incident in 2012, the bloody violence in Zhangjiakou in 2014, the reversal of the "Nie Shubin case" in 2016 and the haze, which is located in the sky of Hebei Province, have caused a relatively bad strategic impact on the regional image of Hebei Province. To some extent, hindered the overall development of Hebei Province. Therefore, how to use media resources to spread the regional image of Hebei Province is of great significance. Through the analysis of Hebei Province News newspaper in "People's Daily", it is found that the image of Hebei Province presented by "People's Daily" is as follows: in the political aspect, the government departments in Hebei Province closely grasp the four styles, serve the masses, some officials are corrupt and corrupt; and in the economic aspect, The rapid development of agricultural economy, active integration into the development of Beijing-Tianjin-Hebei; social aspects, residents living and working in peace, more advanced typical; science, education, culture and health, cultural undertakings flourish, science and technology health is not developed. On how to improve the image of Hebei Province, this paper puts forward how to give full play to its own advantages, speed up the pace of economic development, step up propaganda, build a service-oriented government, grasp the opportunities of integration of Beijing, Tianjin and Hebei, and balance the development of science, education, culture, and health care. Prevention and control of pollution and ecological protection as well as publicity for social good atmosphere and other views.
【学位授予单位】：河北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G219.2

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